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How to Make Sure Your Band is Discoverable Online

Image via Shutterstock

This article originally appeared on Soundfly.


In an era when music discovery spans so many technological channels, it’s about time we re­thought what aspects of ​SEO ​are actually worth your effort and energy as a musician in 2016. The goal has always been to attract new fans to your music, but while almost everyone with an internet connection uses a search engine every day, they likely aren’t using it to discover new bands.

Search engines are also extremely complex, and it’s hard to keep up with how they work. Google’s search algorithms alone c​ontain over 200 factors ​and they’re constantly evolving to meet the demands of a growing internet. The good news is there are lots of ways to make your band more discoverable and, surprisingly, many of them have nothing to do with your band’s website or any search engine.

Here are five things you can do right now to attract more listeners online.

4 Common Website Intro Page Mistakes That Musicians Should Avoid

An example of a proper intro page from the Enter the Haggis website.

This post originally appeared on the Bandzoogle blog. Dave Cool is the Director of Artist Relations for musician website & marketing platform Bandzoogle. Twitter: @Bandzoogle | @dave_cool

When used properly, intro or "splash" pages on your website can be an effective marketing tool for your music. However, they can easily be misused, which can hurt your site traffic, fan engagement and sales.

Here are four common mistakes we see with intro pages that you should avoid:

An Intro to SEO for Musicians, Part 3: 5 Expert Tips for a Faster and Better Website


Guest post by Damian Burke, web developer and editor of The Doughnut.

If you’re new to search engine optimization (SEO), you may want to check out An Intro to SEO for Musicians Part 1 and Part 2 before reading on.

By this stage you should have clean and logical URLs, unique meta titles and descriptions on each page, your Google Analytics tracking set up, and your website submitted to Webmaster Tools.

This third installment is aimed at musicians who have a basic understanding of SEO, access to their hosting and content management system (e.g. Wordpress, Drupal), and don’t mind getting their hands dirty with a little bit of code.

An Intro to SEO for Musicians, Part 2: Beef Up Your Optimization Strategy With Inbound Links

Guest post by Damian Burke, web developer and editor of The Doughnut.

In part one of this intro SEO guide for musicians, we talked about what techniques you can use on your website to maximize your online impact. In this article, we're going to delve into off-page SEO tactics – which means learning how you can use external links to improve your website's search rankings and help people find your band.

An Intro to SEO for Musicians, Part 1: How to Optimize Your Band's Website in 7 Steps

Guest post by Damian Burke, web developer and editor of The Doughnut.

Search engine optimization (SEO) can be a somewhat cryptic topic. Traditionally speaking, it’s about generating as much organic, or free, traffic as possible via Google search results.

But there's a lot more surrounding modern SEO, and musicians can apply many of the same principles to YouTube (the world's second biggest search engine) and online music stores.