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5 Stupid-Simple Ways to Instantly Boost Fan Engagement on Social Media

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You’ve heard it over and over again: without a strong social media strategy, your music, your message, and everything you’ve worked so hard for is likely to go unnoticed. As much as that reality stings, once you accept it, you can begin working it to your advantage. After all, a strong social media presence is a must for attracting everyone from blogs to festivals to managers. Even your fans can’t become fully engaged if you’re only posting once a week or pushing sales more than personality.

So if you’re ready to do a deep dive into your social media and really go all-in on strategy and engagement, check out these five tips.

6 Ways to Promote Your New Album on Instagram

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You’ve got a new album on the way and an Instagram profile with a few followers. It’s pretty easy to let your ever-expanding fanbase know that it’s coming via sites like Facebook and Twitter by literally just typing out whatever you want to say, but what about Instagram?

The social media platform has become one of the most important in the world with hundreds of millions of users checking it constantly. But the whole thing is photo-focused, so what can you upload to ensure you're continuously promoting your new album in interesting, fun, on-brand ways while still getting every necessary detail across?

Here are six really easy, no-brainer options that will allow you to keep the buzz going about your latest release that work wonders on Instagram.

6 Ways for Musicians to Use Snapchat Spectacles

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Even if you're just a casual user of the photo-sharing platform Snapchat, you've probably heard about Spectacles. This special pair of glasses manufactured by Snap Inc., Snapchat's parent company, allows users to snap hands-free with a quick tap. Until recently, these chic gadget accessories were only available from roving bot kiosks, but as of last week, they're now for sale online.

You may already be using Snapchat as a way to share your daily musical activities, but with Spectacles, the possibilities are virtually endless. Here are six ideas to get you started.

How to Deal with Negative Comments on Social Media

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4 Important Details to Consider if You Want People to Click Your YouTube Videos

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Getting people to pay attention to your music is difficult, no matter the outlet. Most of the places where someone might go to hear your work – Spotify, iTunes, or even YouTube – are littered with every kind of music imaginable, and standing out can be difficult. This is especially true for YouTube, because the world’s most popular video site houses not only virtually every music video ever made, but also millions of other clips that have nothing to do with music, all ready to distract a potential viewer at any moment.

So, how do you stand out, and what’s a video gotta do to be watched?