Getting people to pay attention to your music is difficult, no matter the outlet. Most of the places where someone might go to hear your work – Spotify, iTunes, or even YouTube – are littered with every kind of music imaginable, and standing out can be difficult. This is especially true for YouTube, because the world’s most popular video site houses not only virtually every music video ever made, but also millions of other clips that have nothing to do with music, all ready to distract a potential viewer at any moment.
So, how do you stand out, and what’s a video gotta do to be watched?
Love it or hate it, you can't escape social media. If you love it, awesome. You're already a step ahead and you know it's an indispensable tool to help promote your music. But if you hate it and think that we, as a culture and society, need to stop burying our noses in our phones and engage in actual, face-to-face communication and enjoy a legit connection with other people, well, I don't blame you. I know that I personally spend too much time on my socials. But even if you hate social media, you can't abandon this form of digital communication. It's just too much a part of our lifeblood.
You can, however, make it work for you without having to be addicted. Your online platforms do not need to take over your life and your existence. Here are the ways that you can make social media work for you.
This article originally appeared on Soundfly.
Maintaining an energized fanbase is one of the foundations for success as an indie musician — and if you’re active on YouTube, turning those fans into an engaged subscriber base is critical. YouTube is essentially free marketing! And even better, it’s a platform that can bring you all kinds of incredible opportunities.
What many musicians don’t realize is that video can be utilized in so many more ways than just uploading music videos once or twice when you release an album. Video is one of the most electrifying and satisfying mediums through which we interact with our fans. It’s like a rolodex of visual memories to attach to music.
It's always discouraging when turnout at your gig is lower than you expected, but it's especially disheartening when your hopes were extra heightened after seeing a high number of responses to your Facebook event. Of all the users who clicked “going,” only a small fraction actually showed. Were you wrong to think those numbers meant anything?
In a situation like that, it may seem like social media has little effect on your draw. According to the Pew Research Center, though, your posts on Facebook, Instagram, and other platforms do help. A 2013 study showed a 33 percent spike in event attendance among adults who follow a music, dance, or theatrical group on social media.