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8 Reasons Why Every Band Should Play SXSW at Least Once

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Although it's over half a year away, you should already be thinking about the 2017 SXSW Music Festival and SXSW Conference. As one of the largest music festivals of the year (over 30,000 attendees last year!), it should be on your radar as either the first or the next big festival you play. Last year, all kinds of artists  from small indie acts to huge names like Erykah Badu  performed, gained massive media exposure, and made lasting connections in the industry. And the festival only plans on getting bigger, so this is the time to take advantage of the discounted early application price of $35 before it ends on September 9, 2016.

Not quite sure what the fest is all about? Here are the top eight reasons why every band should play SXSW at least once!

SXSW 2017 Artist Applications Are Now Open! Here's How to Get on the Bill

Marina & the Diamonds performing at SXSW. (Photo by Ron Herrman)

sxsw, press, PR, Music Business 101

Mar 30, 2016 06:00 AM

Hugh McIntyre

Sonicbids at SXSW: Top Insights From Our DIY Music PR Panel on How to Pitch Your Band

Photo by Katie Garibaldi (via Instagram)

This year at SXSW, three Sonicbids blog contributors – Hugh McIntyre (that's me), Laura Goldfarb, and Amy Sciarretto – all spoke on the panel "DIY Music PR: The Secrets of Pitching Your Band," moderated by Sonicbids managing editor Lisa Occhino, which looked at how those just getting started in the music business can approach the media world appropriately and effectively. With both music journalists and publicists on the panel, there were plenty of perspectives, and all told it seemed like everybody in the room was able to take something away from the discussion.

The panel was recorded, and I've pulled a few of the top highlights from the many topics discussed during the hour-long session. If you didn’t make it to Austin earlier this month (or if you just happened to miss our panel), check out the recap below of the most important insights.

How to Actually Maintain Relationships With the People You Met at SXSW Last Week

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So you’re high off the thrill of last week’s SXSW adventures. You saw some great music and met a lot of incredible people. You’re feeling pretty good right now. But what happens next week when the dust settles and everyone gets back to their day-to-day routines? How do you make sure all your epic encounters stay fresh in the minds of those you met?

Road to Austin: Savannah Stopover's Allure for Bands on Their Way to SXSW

The Fontaines. (Image via

Okay, even though this post is under our #RoadToAustin umbrella, we're willing to bet that a good chunk of those reading this are already hunkered down for SXSW. But there's also a good chance that some of you reading these words right now were rocking out at Savannah Stopover, the pre-SX fest that invaded Savannah, GA, last weekend. For many, the allure of 100 bands in 10 venues over three days is enough to make a pit stop on their way to Austin, as Savannah Stopover has proved itself a worthy complement to big brother SXSW. A handful of Sonicbids artists had the opportunity to play the fest, and here, in real time (well, as real time as Instagram is!) are their recaps of their Stopover experience!