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sxsw, press, PR, Music Business 101

Mar 30, 2016 06:00 AM

Hugh McIntyre

Sonicbids at SXSW: Top Insights From Our DIY Music PR Panel on How to Pitch Your Band

Photo by Katie Garibaldi (via Instagram)

This year at SXSW, three Sonicbids blog contributors – Hugh McIntyre (that's me), Laura Goldfarb, and Amy Sciarretto – all spoke on the panel "DIY Music PR: The Secrets of Pitching Your Band," moderated by Sonicbids managing editor Lisa Occhino, which looked at how those just getting started in the music business can approach the media world appropriately and effectively. With both music journalists and publicists on the panel, there were plenty of perspectives, and all told it seemed like everybody in the room was able to take something away from the discussion.

The panel was recorded, and I've pulled a few of the top highlights from the many topics discussed during the hour-long session. If you didn’t make it to Austin earlier this month (or if you just happened to miss our panel), check out the recap below of the most important insights.

How to Actually Maintain Relationships With the People You Met at SXSW Last Week

Image via

So you’re high off the thrill of last week’s SXSW adventures. You saw some great music and met a lot of incredible people. You’re feeling pretty good right now. But what happens next week when the dust settles and everyone gets back to their day-to-day routines? How do you make sure all your epic encounters stay fresh in the minds of those you met?

Road to Austin: Savannah Stopover's Allure for Bands on Their Way to SXSW

The Fontaines. (Image via

Okay, even though this post is under our #RoadToAustin umbrella, we're willing to bet that a good chunk of those reading this are already hunkered down for SXSW. But there's also a good chance that some of you reading these words right now were rocking out at Savannah Stopover, the pre-SX fest that invaded Savannah, GA, last weekend. For many, the allure of 100 bands in 10 venues over three days is enough to make a pit stop on their way to Austin, as Savannah Stopover has proved itself a worthy complement to big brother SXSW. A handful of Sonicbids artists had the opportunity to play the fest, and here, in real time (well, as real time as Instagram is!) are their recaps of their Stopover experience!

6 Can't-Miss Events for DIY Musicians at SXSW Music 2016

Royal Teeth. (Photo by Wyatt Troll)

We’ve been waiting all year, and it’s finally here – SXSW Music 2016 officially kicks off tomorrow, March 15! If you’ve been to Austin’s massive music festival and conference before, you know that with dozens of equally amazing events all happening simultaneously, the hardest part is narrowing down your schedule to the best of the best. As we put the finishing touches on our SX schedules, we wanted to share one event per day that’s sure to be particularly awesome for DIY musicians to attend. So get out those calendars and start marking – and maybe we’ll run into you at some of these!

Road to Austin: What's in Your Suitcase? The Essentials That Smart DIY Bands Pack for SXSW

Manic Pixi. (Image via

Every week leading up to SXSW, we'll be sharing the exciting journeys of Sonicbids bands from all around the world in our 2016 Road to Austin series. Follow along to get insight on the planning and preparation that goes into it, a firsthand look at life on the road, tips from SXSW veterans, and much more. Join the conversation by using #RoadToAustin on social media – we'd love to hear from you! 

Packing for your SXSW jaunt can be daunting. Even if you're not touring your way in or out and are only playing in Austin, the logistics of figuring out what you'll need – then loading it all into your vehicle – isn't that simple. (Or, if you're flying, your carry-on and checked baggage, which complicates matters even further.)

The most important items you carry might be literally be carried for miles from the only parking spot you could find. So what do you really need to bring, and how will you lug it? And what is still essential, but can remain in the van as backup? Three artists headed to this year's festival shared their packing lists with us. Read on – their input may help you figure out your own plan.