Although it's over half a year away, you should already be thinking about the 2017 SXSW Music Festival and SXSW Conference. As one of the largest music festivals of the year (over 30,000 attendees last year!), it should be on your radar as either the first or the next big festival you play. Last year, all kinds of artists – from small indie acts to huge names like Erykah Badu – performed, gained massive media exposure, and made lasting connections in the industry. And the festival only plans on getting bigger, so this is the time to take advantage of the discounted early application price of $35 before it ends on September 9, 2016.
Not quite sure what the fest is all about? Here are the top eight reasons why every band should play SXSW at least once!