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Tour Smarter: Use the Analytics From These 3 Companies (That You Already Know) to Book a Successful DIY Tour

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Any musician working these days will tell you that if you want to make a living, it's all about playing live. Record sales have been tanking for a decade, and now even digital downloads of big singles aren't what they used to be. Streaming has taken hold of the masses, but payout rates are small and hardly add up... when they can be found at all.

It's easy enough to identify that the main arena in which an artist can make money is the concert arena (or club, or coffeehouse, or wherever will let you play), but that doesn't make booking shows any easier. Deciding where to tour has always involved a lot of guesswork, but now big companies with insane amounts of data are trying to make good use of the numbers and help artists tour smarter. Here are three companies that have plenty to share with acts that can help make for better planned-out treks.

Smart Tips for Packing Clothing for a Tour

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This article originally appeared on The Big Picture Music Production Blog.


When most musicians plan for a tour, the first thing they think about is the musical gear they're going to bring. While that's important, you have to put some thought into your personal items as well. Here's an excerpt from my Touring Musician's Handbook that looks at some of the other things to consider when packing for a tour.

How to Keep the Buzz Going After Your Tour is Over

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A traditional album cycle typically follows the same steps: pre-release, street date, touring  at least as far as press is concerned. These benchmarks are easy to identify, and the work required is somewhat-clearly delineated. But how do you keep the hype going after the last step  your tour  is over? Here are four ways you can maintain some buzz, even after your wheels have stopped spinning.

4 Tips for Keeping Up Momentum on the Road

Photo by Caroline Marchildon

Are you daunted by the prospect of being on tour for months on end? Or maybe you've been around the block a time or two and are looking for a way to recharge your batteries and refresh your perspective? Well, you've come to the right place. To kick off our new "Tour Smarter" column, here are four of the best ways to keep a level head and steady momentum while on the road