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It's no secret that social media is more important than ever these days, and if you're not active on the major platforms, you're probably missing out. Take these seven tips from our experts to heart, and check out the full articles for even more great tips and tricks.
1. "Make an effort to reply to those who said something meaningful or interesting, or those who asked a real question [on Twitter]. These can be mutually beneficial conversations, and more often than not, people will remember that you replied. Everybody likes seeing that notification sign when they sign on, so make it happen for them!" – Hugh McIntyre, music journalist
From: Musicians: 5 Mistakes You Might Be Making on Twitter
2. "Without the help of words...people should almost always be able to tell what they're about to watch before they even click on it [on YouTube]." – Hugh McIntyre, music journalist
From: Your YouTube Thumbnails Matter – Here Are 5 Tips to Do Them Right
3. "Add a concert app (Bandsintown or Songkick) [on Facebook] to make sure fans can always find tour dates without digging through old posts." – Victoria Morris, interactive marketing coordinator at The Orchard
From: Facebook Tips, Tricks, and Best Practices: 2016 Edition
4. "Simply adding a link to purchase an album or song is somewhat self-explanatory, but it’s not the best you can do. Make sure you include a call to action – one that specifically asks them to click the link to hear the song on a streaming platform, or to buy the single on iTunes." – Hugh McIntyre, music journalist
From: How to Write the Optimal Description for Your YouTube Video
5. "It may shock you to learn this, but apparently the ideal length of a Facebook post is even shorter than on Twitter. According to Fast Company’s research, the posts that received the most engagement were just 40 characters long!" – Hugh McIntyre, music journalist
6. "'Not only can things be taken out of context when tweeting 140 characters,' says Adam 'Illus' Wallenta, 'but sarcasm is hard to read, and often it is too easy to react before thinking things through.' The only way to deal with this is to think before you post, and be as clear as possible with your words." – Adam Bernard, music industry veteran
From: The Indie Artist’s Guide to Talking Politics on Social Media
7. "The text that people first read is about the same length as a tweet, so make sure you’re showing them a worthwhile message first – and one that can be told in 140 characters."– Hugh McIntyre, music journalist
From: How to Write the Optimal Description for Your YouTube Video
