Image via missmalini.com
This article originally appeared on The DIY Musician Blog.
Did you know that 20 percent of all music sales happen in the last six weeks of the year? That makes sense, since similar end-of-year sales spikes happen for books, clothes, and almost every other product on the market (except for bug spray and bathing suits).
With the boom in sales, of course, comes a huge increase in marketing emails, too. Why? Because email is still the best way to reach people online – and everyone out there with something to sell knows it.
To make your email newsletters as effective as possible this season, they've got to cut through the rest of the noise in your fans' inboxes. Here are five ways to make sure people are seeing, opening, reading, and acting on the info in your holiday emails.