Screencap by the author via twitch.tv
If you’re at all familiar with the gaming world, you’ve heard of Twitch. Literally millions of gamers are streaming on Twitch at various levels of professionalism every single day. In fact, for many gamers, the subscribers, donations, and sponsorships turn into a full-time job.
Streaming isn’t anything new for musicians. Sites like Concert Window and Stageit have allowed musicians to reach fans from all over the world by streaming performances and concerts. But that’s about where streaming stops for most musicians.
Other creatives, like artists, are using Twitch and similar streaming tools to take their fans behind the scenes – to give them a peek into the process that goes into the creation of their art. Not only is this a great way to engage your fans and give them that interesting content they crave, but it’s also yet another form of revenue you can monetize.
When you think about the "products" you have to offer your fans, many musicians only think of the end game. Countless hours go into the albums you create, but fans only really get the see the final cut. I’m not saying all that work behind the scenes was wasted; I’m just saying it wasn’t used to its full potential. Fans want to see what goes on during your band rehearsals or what it’s like to be in the studio, and many of them would even pay for it.