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youtube, Digital & Tech, Music Business 101

Mar 27, 2015 10:00 AM

Mike Baldo

Short But Sweet: How to Use Album Trailers on YouTube to Build Buzz

Tess Henley. (Image via renownedforsound.com)

This article originally appeared on The Daily Rind.

 

We recently talked about the benefits of bootstrapping your album release promotion on YouTube through simple but effective lyric videos. Treating YouTube as the music streaming service that it is by using these videos is a huge benefit for drawing on search and discovery. With that in mind, we can take simplicity one step further with a well-planned album trailer to supplement your release. These short but punchy videos can draw a lot of attention when used the right way, ultimately expanding your reach and awareness.

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youtube, Digital & Tech, Music Business 101

Jan 16, 2015 10:00 AM

Mike Baldo

Why You Should Release a Lyric Video for Your Next Single

A screencap from Ariana Grande's lyric video for "Problem." (Image via izlesene.com)

A version of this article originally appeared on The Daily Rind.

As YouTube carves out a larger space in the music community, the way music videos are being made and consumed is changing. With millions of artists and creators collaborating constantly, stunning music videos have been made that sometimes challenge typical production conventions. Along with YouTube's Music Key, there are now multiple forms a music video can take. This combined with a lower barrier to entry has given rise to excellent alternatives you can consider when deciding how to publish your music on an evolving video streaming platform.

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Features, youtube, Marketing & Promotion

Aug 21, 2014 12:05 PM

Mike Baldo

A New Way to Make Money on YouTube: Fan Funding

What the new Fan Funding option looks like on Soul Pancake's YouTube channel (image via The Daily Rind)

This article originally appeared on The Daily Rind.

 

YouTube has always been about putting the power in the hands of its users. Now they’re taking it a step further and letting users take the reigns on creator support with Fan Funding. This new feature allows fans to send cash to channels they love, directly through YouTube.com. The program is already in a pilot phase with a few fan favorite channels like Soul Pancake and The Young Turks, with more channels to be rolled out in the next few months.

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Features, youtube, Marketing & Promotion

May 20, 2014 01:16 PM

Mike Baldo

Get to Know Your Fans (Really Well) With YouTube Fan Insights

Guest post by Mike Baldo, Senior Account Manager of Video Services at The Orchard. This article originally appeared on The Daily Rind.

You know how many views your YouTube channel is getting and generally where they are coming from. But is each fan created equal? Sure, you love all of them, but wouldn’t you like to know which ones are having the most influence on your content? Now, there's a way to see which fans are interacting with your content the most and sharing it with others.

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