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Features, Marketing & Promotion

Nov 21, 2014 09:00 AM

Tyler Allen

Band vs. Venue: A Breakdown of Who Should Handle 4 Types of Show Promotion

Image via paragonlodging.com

Publicity can be tough. It's also a really delicate ecosystem with obstacles and folks that could (and should) be helping you throughout your career. During my years working with artists on their publicity campaigns, I've found one particular relationship that can be surprisingly complex, despite what you'd expect. That relationship is the one between the artist and the venue

The strategy and partnership between the venue and artist should be symbiotic, right? Venues should be the peanut butter to the artists' jelly, the milk to their cookies, the Patrick to their Spongebob... okay, you get the picture. 

Despite the obviousness, I often have to urge my clients and their managers to lay out marketing responsibilities when booking a show or tour. Very often, the booking and marketing team at a venue assumes the artist's team is handling certain tasks, and often, the artist assumes the venue will be handling certain tasks. 

Even if the venue has a dead-on marketing routine, having the discussion will also cut back on unnecessary efforts from either side. Below are four marketing and publicity essentials and what roles belong to whom, so you can organize your next campaign seamlessly. 

5 Rules for Not Pissing Off Music Supervisors

Image via performermag.com

A version of this article originally appeared on Performer Magazine.

 

I'm writing from the beautiful Hyatt in Los Angeles while finishing up details on a music supervision project for a film. This one was a beast. Over 30 cues (and six original compositions) in various styles plus less than three weeks to temp, turn, and place. Every supervision project is pressure-filled, from the challenge of artistically finding the perfect placement, to the negotiation of the master/syncs.

How Pentatonix Built a Social Media Powerhouse

The members of Pentatonix. (Image via billboard.com)

For many musicians, FacebookTwitter, and YouTube are just different places to post the same thing. This approach can work, but if you really want to grow your fanbase and attract a dedicated following, you need to give each platform its own role and use it to drive traffic to your other channels. In the end, you'll end up with a funnel that drives potential fans to connect, forge deeper engagement, and ultimately become paying customers that support your career.

How to Approach Creating a Music Video on a Small Budget

Image via twcastle.files.wordpress.com

A music video is often the finishing touch on or the hype surrounding an album. For many independent artists, creating a big-budget music video just isn't feasible. But even if you don't have major label backing, that doesn’t mean putting out a music video is out of the question. If you're unsure about how to release a quality music video as an independent artist, make sure to plan your budget and see what's available within reason. While most DIY music videos can range anywhere from $3,000 to $10,000, smaller budgets are absolutely possible to work with if you use the following tips.

The Simple Guide to Musician Business Cards

This card by Vitor Bonates is a great example of creative and eye-catching yet sleek and simple design. (Photo via cardonizer.com)

As the industry increasingly relies on websites like SoundCloud, Bandcamp, and Facebook for discovering new artists, it might seem like business cards are an archaic form of making connections. If you're still passing out plain cards with a name and number, then sure, you're basically a dinosaur in the networking game. There are ways to update the medium, however, to ensure it's still a useful, worthwhile way of introducing yourself to new contacts. Check these tips before you send out for your next batch of business cards.