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5 Questions to Ask on Social Media That Will Increase Fan Engagement

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One of the most common responses I get from musicians when I ask them about the roadblocks they face on social media is, “I never know what to post!” What you may not realize is that a lot of the content can be provided by your fans and followers — all you have to do is prime your audience with a discussion topic.

Are You Assaulting Your Fans on Social Media? (Part One)

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It goes without saying: You shouldn’t assault your fans either physically or sexually, but there’s a more subtle way you may be assaulting your fans every single day, and you’re most likely not even aware you’re doing it.

5 Stellar Album Covers to Inspire Your 2018 Release

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Visuals can draw in a new listener, but your album artwork can be than a tool for catching eyes. Consider it also a supplement to the music that can strengthens fan engagement: It can be an overarching representation of the work, a means of offering clues for deeper understanding, or a jump-off point for exploring personal interpretations.

The five albums below are some of 2017's best, and each employs album artwork as an extension of the music. In attempting to decipher the meaning behind the visuals, we learn more about the work — and vice versa.

4 Phrases Music Journalists Are Tired of Hearing

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Most music journalists who have been writing and reviewing tunes for any real length of time see their email inboxes flooded with hundreds of requests every day. Publicists, managers, and more than a few artists themselves all send pitches that will hopefully turn into stories on blogs and in magazines.

Many writers don’t mind receiving these messages — it’s the nature of the business, after all — but there are a handful of turns of phrase that have been overused and beaten to death by this point, and it’s about time to retire them. Before you hit send on your next pitch, make sure none of these four words/phrases are included.

Here's the Best Time to Release Your Album in 2018

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Over the past few years, I’ve put together a month-by-month guide with the best time to release your album. It’s patently simple: which months would maximize your release and which would destroy it?

This year, I’m taking it a up a notch and giving you additional ideas of how you can maximize your release in a specific month or how to schedule based on your album’s specific subject matter or genre. There is one rule that stays the same: start planning your album release and reach out to media three months in advance. You should also release your album on Friday, which is the official release day of the week that was set by the industry in 2015.