Lena Fayre. (Image via sonicbids.com)
Every week leading up to SXSW, we'll be sharing the exciting journeys of Sonicbids bands from all around the world in our 2016 Road to Austin series. Follow along to get insight on the planning and preparation that goes into it, a firsthand look at life on the road, tips from SXSW veterans, and much more. Join the conversation by using #RoadToAustin on social media – we'd love to hear from you!
Preparing for SXSW is not totally unlike getting ready for any other gig, but also it's overwhelmingly different. Planning starts months ahead, and everything's amplified: more merch, extra rehearsals, a meticulously plotted travel plan, arranging accomodations – and those are just the basics. Winging it simply isn't an option.
A handful of artists performing at this year's festival gave us the rundown of how they're getting organized. We've highlighted the top tips, but we recommend reading thoroughly rather than skimming. There's a lot to consider; there could be a tidbit in here you hadn't thought about. Double, triple, quadruple check yourself, people.