Historically, when money or awareness needs to be raised for charity, musicians are key figures for events or social campaigning. It's in our blood to bring people together, and if that includes a great cause along with a great time, then it's a success for everyone involved. As a band, using your social media platforms or your own events as a tool to promote these causes can be beneficial, but it's also important to consider whether the cause is aligned with your brand and your community. Because if you're doing it for the wrong reasons (i.e. purely for self-promotion), then the goodwill you say you're trying to generate will undoubtedly come off as inauthentic. But if you're committed to raising awareness for the right reasons, here are some guidelines to help you out.