Tour life. It’s something most bands dream about, but what about balancing your musical ambitions with the logistical requirements of planning and preparing for life on the road? Is it even possible for an artist to become a tour manager, too?
You’ve heard it over and over again: without a strong social media strategy, your music, your message, and everything you’ve worked so hard for is likely to go unnoticed. As much as that reality stings, once you accept it, you can begin working it to your advantage. After all, a strong social media presence is a must for attracting everyone from blogs to festivals to managers. Even your fans can’t become fully engaged if you’re only posting once a week or pushing sales more than personality.
So if you’re ready to do a deep dive into your social media and really go all-in on strategy and engagement, check out these five tips.
There are plenty of tips out there on what to include in your band’s bio, but not so many telling you what to avoid. Just as important as including the right information is excluding the wrong info. As a publicist and music blogger, I see a lot of terrible bios, and trust me, a bad bio can halt a great band’s career in its tracks.
This is your chance to tell your story, and your story is what hooks people. Boring bio equals boring band. This isn’t just your chance to hook fans, it’s your business card to industry pros, and it must be polished, professional, and clean. Get on the right track by avoiding including these five things to ensure your bio is the best representation of your band.
Everyone wants major press placements. I get it. There’s a lot of clout that comes with a feature on Alternative Press, Stereogum, Consequence of Sound, etc. However, in their quest to shoot straight to the top, emerging bands are missing a vital component to career growth: small, indie blogs.
There are a lot of reasons that your band might not be ready for a major outlet to take notice, thus eliminating it from your options completely. The first step in all of this is to really accept that. Know that you’ll get there one day, but today might not be that day, and that’s okay. Now, let’s talk about why small music blogs can be a major component to your success.
Hopefully, you've been in the music business long enough to know that miracles don't happen overnight and it takes real, honest work to achieve any success, no matter how small. Still, it's okay to carry some pie-in-the-sky dreams in your back pocket. Just make sure you pair them with a healthy dose of reality. If you're in need of a little real talk, here are five sound reality checks for your music career.