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4 Ways to Create (and Perfect) Your Band Persona

Photo by CeeCee Hood Photography; used with permission

One of the most powerful things you can do for your career is to create a strong brand identity, something your band stands for and believes in that seeps through in every photo taken, every post on social media, every press interview, and of course, in the music you make.

But if you’re stuck on how to actually create that persona and make it stick — you’re not alone. Check out these four tips for discovering and perfecting your band’s persona.

How to Avoid Blowing Your Budget Before Your Album Release

Image via Flickr / CC BY-SA 2.0

You’ve got your hands on your freshly mastered album, something you’ve poured countless hours and thousands of dollars into. When release day finally comes, you wait anxiously for the media to pick it up, for the sales to roll in, for the praise and recognition you know you’ve earned to come your way.

Instead, what you’re met with is a deafening silence. The media isn’t chomping at the bit like you’d hoped, the sales are minimal, and although your friends and family have high praise, it about ends there.

4 Music Communities You Didn’t Know Existed

Balanced Breakfast: Nashville. (Photo by Chelsea White; used with permission)

The music industry can be a lonely place if you don’t know where to meet people. Thankfully, there are some amazing communities both online and in person to help you connect with others who truly want to support you. They turn the ever-scary thought of networking into what it’s really meant to be – a way to build relationships and form friendships.

How to Get People to Give You Money for Your Music

Getting people to pay you without having to wear a horse mask is the goal here. (Photo by James W Copeland via Shutterstock)

Getting fans to hand over their hard-earned cash is no easy task. In fact, it’s one of the biggest challenges that artists face: making money from their craft. The truth is, there are a lot of tactics I could throw at you, and they’d read like some kind of get-rich-quick scheme, but at the end of the day, those tactics aren’t the ones that stick. What does stick is relationship building.

Musicians: 5 Tools That Will Transform Your Productivity and Keep You Organized

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I have a confession to make: I have a bit of app FOMO. I am constantly worrying that I’ve missed out on the app that's bound to make my life easier, my business run smoother, and my life become more organized. But there are so many options out there that the trouble is it can become almost paralyzing trying to figure out which ones make the most sense for you and your path.

There are hundreds of brilliant apps, but I’ve narrowed it down to five that I feel are universally beneficial whether you’re a musician, an entrepreneur, or just someone who really needs a kick in the butt with organization. Check them out below.