<iframe src="//www.googletagmanager.com/ns.html?id=GTM-TMFBBP" height="0" width="0" style="display:none;visibility:hidden"> Sonicbids Blog - Music Career Advice and Gigs | Lisa Occhino
Expert Music Career Advice For DIY Musicians
4 Times You Shouldn't Take the Gig
The Number One Mistake Bands Make Right After Booking a Gig
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15 Reality Checks Young Artists Need to Hear

How to Break Your Band Into the Diverse Toronto Music Scene

Billy Talent performs at NXNE in Toronto. (Photo by Phil Brennan)

Unlike other cities’ music scenes, Toronto’s is made up of such a quirky history that it’s virtually impossible for anyone to define "the Toronto sound." When you consider that minorities nearly make up the majority, the diverse, multicultural influences on the music that comes out of Toronto actually make a whole lot of sense.

In recent years, so many musicians have become drawn to Toronto – and as a result, the competition has gotten incredibly fierce, with artists having to do more now than ever before to stand out in the crowd. So, what do you need to do to break into the Toronto market? We asked some of the most experienced promoters and talent buyers in the city to find out.

Show.co: Just Another Music Marketing Platform, or Just What Artists Need?

With so many tools out there built to help artists market their music, do we really need another one?

Soundrop CEO Jørn Haanæs thinks no one has quite hit the nail on the head yet in terms of catering to the new music industry, so he created Show.co, a platform that helps artists and labels build beautiful landing pages and widgets that showcase content without friction, collect important data, and monetize listeners and fans. Jørn spent six years at Warner Music Norway, most recently serving as marketing director, until he joined Soundrop in 2013.

Legendary Songwriter Richard Gottehrer's Secret to Writing Hit Songs [Video]

You may not know Richard Gottehrer by name, but you've sure heard this legendary songwriter's tunes. ("My Boyfriend's Back" or "I Want Candy" ring a bell?) After learning the ropes of the music industry as a Brill Building songwriter in the 1960s, Gottehrer went on to form Sire Records with Seymour Stein; produce for acts such as The Go-Go's, Blondie, and Dum Dum Girls; co-found music and video distribution company The Orchard; and just this year, receive SESAC's "Visionary Award" at the 2014 Pop Music Awards for his 50+ years of achievements in the music industry.

So when a guy with that much experience and success to his name openly shares the methods he's used to write his timeless hit songs, it would behoove us all to take a couple minutes and hear what he has to say:

10 Ways to Piss Off a Promoter and Lose Your Gig

Imagine this scenario: You’ve just submitted your EPK for an amazing gig. After reviewing your submission, it turns out that the promoter loves your music and reaches out to book you for the show.

Sweet – you’ve officially scored the gig, so nothing can stop you now, right? Wrong.

Junior Prom: What We Learned From Our Failed Record Deal [Video]

As Junior Prom had to learn the hard way, getting a record deal does not guarantee you a one-way ticket to success. Many musicians assume that having a label behind you means your team will handle all the work for you, but the reality is that you're going to have to work just as hard – if not harder – than before.