Ah… the roaring 20s. As we begin this new decade, we look forward to the latest trends and shed our skin of the past decade and its soon-to-be-antiquated ways of doing things, right?
You likely know by now that in order to build a sustainable career in music you must have multiple streams of income. With CD sales essentially non-existent and a single Spotify stream earning you fractions of a penny, the bulk of your income is probably not going to be coming from your music itself.
However, not making money directly from your music isn’t a completely foreign concept. Back when labels only recouped mechanical royalties, i.e., CD sales, musicians who were signed rarely saw money from their music sales, but rather made their income from merch, touring, endorsements, etc.
As an independent musician, your career now demands the same. But, luckily for you, technology and a more intimate connection with your audience allows you to create additional streams related to your music that didn’t necessarily exist in past years. One of these is through mindfulness.
Full disclosure: I’m not a parent. So where do I get off discussing this topic and chiming in with my perspective?
These days, the majority of my friends have young children, as well as many of my clients, and I’ve spent the last few years listening intently to them when they’ve needed a shoulder to cry on — overwhelmed by the guilt of being a working parent, especially when pursuing a career in music — and I’ve been able to bring a fresh perspective and offer a gentle reminder to them about what we need most from our parents.
Excerpts of this post originally appeared in Episode 25 of The Music-Preneur Mindset Podcast.
On more than one occasion, a musician has asked at a music conference, “How do I get enough followers so that a label will listen to me?” Have you ever wondered the same?
All too often, we get a number in our head, such as, “I need 500,000 followers in order to grab the attention of a label,” and we focus so hard on that number that we lose track of what matters: the music and the fans who love and support the music.