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With the rise of Patreon and the long-time staples Indiegogo, PledgeMusic, and Kickstarter, crowdsourcing is becoming one of the ways many artists count on money coming in to create new music, tour, even pay for band photos and equipment. Now, more than ever, musicians are forced to think like entrepreneurs.
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After we've been burned or fail at something, we've all heard the little voice that says, “Think twice about this before you do it again.” No one can fault us for being cautious. After all, only the strongest survive, and we have to hedge our bets, right? But, how can we determine what’s worth the extra reach outside our comfort zone and what’s not?
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The term "DIY musician" is thrown around quite a bit within the independent music scene. It has become an all-encompassing umbrella for anyone who isn't signed to a label or considered mainstream.
However, the term "musicpreneur" has emerged and recently grown into a common term to describe anyone building a career in the industry. Musician and consultant, Tommy Darker, founder of musicpreneurhub.com, has been writing about the shift towards musicpreneurship since 2013.
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There are a ton of apps out there to help musicians tune their instruments, record and mix beats, and sell and order merch, but as we all know, there’s a whole other side to growing a career in music that all "musicpreneurs" could use help on — the business.
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“If there were only more hours in the day…” “I have too much I want to do, I’ll sleep when I’m dead.”
These statements are as common in the music industry as open mic nights and 360 deals. They are usually said either at times of pure exhaustion or pure mania, with no sense of focus or strategic thinking.
The truth is, there are more hours in the day than we think and we don’t need to sacrifice sleep to find them. However, there’s no magic bullet, either. We can’t rewind the clock or slow down the Earth’s rotation. The secret to making more time for things that matter requires three things.
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