Oct 30, 2019 06:00 AM

How to Use Mindfulness to Boost Your Music Career & Income

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You likely know by now that in order to build a sustainable career in music you must have multiple streams of income. With CD sales essentially non-existent and a single Spotify stream earning you fractions of a penny, the bulk of your income is probably not going to be coming from your music itself.

However, not making money directly from your music isn’t a completely foreign concept. Back when labels only recouped mechanical royalties, i.e., CD sales, musicians who were signed rarely saw money from their music sales, but rather made their income from merch, touring, endorsements, etc.

As an independent musician, your career now demands the same. But, luckily for you, technology and a more intimate connection with your audience allows you to create additional streams related to your music that didn’t necessarily exist in past years. One of these is through mindfulness.

Musician Success Guide, Strategies for Success, Musician Life

Aug 28, 2019 06:00 AM

Suzanne Paulinski

How to Keep the Momentum When Your Bandmates Are Dragging Behind

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It’s hard enough being a DIY musician with all of the hats you’re required to wear to build your career. But when you add in other members to your band who each have their own goals and motivations for building a career in music, things can get complicated.

Musician Life

Aug 26, 2019 06:00 AM

Suzanne Paulinski

How to Handle the Guilt as a New Parent Pursuing a Career In Music

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Full disclosure: I’m not a parent. So where do I get off discussing this topic and chiming in with my perspective?

These days, the majority of my friends have young children, as well as many of my clients, and I’ve spent the last few years listening intently to them when they’ve needed a shoulder to cry on — overwhelmed by the guilt of being a working parent, especially when pursuing a career in music — and I’ve been able to bring a fresh perspective and offer a gentle reminder to them about what we need most from our parents.

social media, Musician Success Guide, Marketing & Promotion

Aug 5, 2019 06:00 AM

Suzanne Paulinski

The Social Media Metrics That Matter in Music (And How to Boost Yours)

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Excerpts of this post originally appeared in Episode 25 of The Music-Preneur Mindset Podcast.

On more than one occasion, a musician has asked at a music conference, “How do I get enough followers so that a label will listen to me?” Have you ever wondered the same?

All too often, we get a number in our head, such as, “I need 500,000 followers in order to grab the attention of a label,” and we focus so hard on that number that we lose track of what matters: the music and the fans who love and support the music.

Musician Success Guide, Strategies for Success

Jul 10, 2019 06:00 AM

Suzanne Paulinski