<iframe src="//www.googletagmanager.com/ns.html?id=GTM-TMFBBP" height="0" width="0" style="display:none;visibility:hidden"> Sonicbids Blog - Music Career Advice and Gigs | Suzanne Paulinski
Expert Music Career Advice For DIY Musicians
4 Times You Shouldn't Take the Gig
The Number One Mistake Bands Make Right After Booking a Gig
The Ultimate EQ Cheat Sheet for Every Common Instrument
15 Reality Checks Young Artists Need to Hear

The Social Media Metrics That Matter in Music (And How to Boost Yours)

Image via Shutterstock

Excerpts of this post originally appeared in Episode 25 of The Music-Preneur Mindset Podcast. 

 

On more than one occasion, a musician has asked at a music conference, “How do I get enough followers so that a label will listen to me?” Have you ever wondered the same?

All too often, we get a number in our head, such as, “I need 500,000 followers in order to grab the attention of a label,” and we focus so hard on that number that we lose track of what matters: the music and the fans who love and support the music.

What to Do When Your Latest Music Release... Falls Flat

Image via Shutterstock

“What if I release this record and no one streams/downloads it?”

That’s one of the most common fears musicians have; it’s also the main thing that keeps them from releasing music period.

Does it happen? Yes. Can you strategize to avoid it? Sure.

How to Push Through a Fear of Failure and Keep Creating Music

Image via Shutterstock

Picture this: you start writing a song. Everything is going well, and you’re loving it. Then you take a short break and go on social media and see an artist in your genre with more followers than you post about their latest release and new music video.

You watch the video. It’s great. People are commenting and sharing. You stop writing.

Why We Still Use Music Genres (And How to Actually Define Yours)

Image via Shutterstock

Let’s talk about something that a lot of musicians complain about whenever it is brought up – answering the “who do you sound like/what genre is your music?” question. Most artists hate it, and some even refuse to answer.

But here’s the thing we all need to remember: Saying who you sound like or labeling your sound is not defining who you are or what your music’s impact will be. It will, however, allow people to find you and feel that impact.

How to Define and Find Your Ideal Fan as a Musician

Image via Shutterstock

We can discuss how to build your income streams, or how to get more followers on Instagram, or even how to choose the right brand colors for your website, but none of that matters if you’re not clear on why you’re doing any of it in the first place.