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Expert Music Career Advice For DIY Musicians
4 Times You Shouldn't Take the Gig
The Number One Mistake Bands Make Right After Booking a Gig
The Ultimate EQ Cheat Sheet for Every Common Instrument
15 Reality Checks Young Artists Need to Hear

social media, Musician Success Guide, Marketing & Promotion

Aug 5, 2019 06:00 AM

Suzanne Paulinski

The Social Media Metrics That Matter in Music (And How to Boost Yours)

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Excerpts of this post originally appeared in Episode 25 of The Music-Preneur Mindset Podcast. 

 

On more than one occasion, a musician has asked at a music conference, “How do I get enough followers so that a label will listen to me?” Have you ever wondered the same?

All too often, we get a number in our head, such as, “I need 500,000 followers in order to grab the attention of a label,” and we focus so hard on that number that we lose track of what matters: the music and the fans who love and support the music.

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Musician Success Guide, Strategies for Success

Jul 10, 2019 06:00 AM

Suzanne Paulinski

What to Do When Your Latest Music Release... Falls Flat

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“What if I release this record and no one streams/downloads it?”

That’s one of the most common fears musicians have; it’s also the main thing that keeps them from releasing music period.

Does it happen? Yes. Can you strategize to avoid it? Sure.

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Musician Success Guide, Strategies for Success

Jun 10, 2019 06:00 AM

Suzanne Paulinski

How to Push Through a Fear of Failure and Keep Creating Music

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Picture this: you start writing a song. Everything is going well, and you’re loving it. Then you take a short break and go on social media and see an artist in your genre with more followers than you post about their latest release and new music video.

You watch the video. It’s great. People are commenting and sharing. You stop writing.

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Musician Success Guide, Strategies for Success, Musician Life

May 15, 2019 06:00 AM

Suzanne Paulinski

Why We Still Use Music Genres (And How to Actually Define Yours)

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Let’s talk about something that a lot of musicians complain about whenever it is brought up – answering the “who do you sound like/what genre is your music?” question. Most artists hate it, and some even refuse to answer.

But here’s the thing we all need to remember: Saying who you sound like or labeling your sound is not defining who you are or what your music’s impact will be. It will, however, allow people to find you and feel that impact.

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Musician Success Guide, Marketing & Promotion

Apr 22, 2019 06:00 AM

Suzanne Paulinski

How to Define and Find Your Ideal Fan as a Musician

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We can discuss how to build your income streams, or how to get more followers on Instagram, or even how to choose the right brand colors for your website, but none of that matters if you’re not clear on why you’re doing any of it in the first place.

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