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Expert Music Career Advice For DIY Musicians
4 Times You Shouldn't Take the Gig
The Number One Mistake Bands Make Right After Booking a Gig
The Ultimate EQ Cheat Sheet for Every Common Instrument
15 Reality Checks Young Artists Need to Hear

Columns, ask a publicist

Nov 11, 2014 09:00 AM

Janelle Rogers

4 Simple Steps to Creating a Killer Press List

Image via uk.music-jobs.com

When I built my first press list, I put every small town paper on there, including journalists who covered genres we would never consider promoting. Since then, I've created press lists with 500 media contacts and ones with as few as 50. One thing I’ve learned is that your results with a small, highly targeted, and individualized list are just as great as one that has every media contact under the sun. I’ve never believed in the "throw it at the wall and see if it sticks" approach. It's an inconsiderate use of time for everyone involved: the journalist, publicist, and band members. Today at Green Light Go Publicity, we ask ourselves these four questions before adding a new outlet to our press list.

How to Create a Squeeze Page to Easily Collect Fans' Email Addresses

An example of a squeeze page for an artist like Psy. (Image via businessintheblack.com)

For the most part, your fans aren’t created overnight. It's usually a long process built on multiple impressions as fans climb up the ladder from interested party to paying customer. Your email list is the best tool you have to move fans up that ladder. Social media is, of course, a good starting place, but your posts can often be missed or disregarded in the clutter. Here's how you can use "squeeze pages" to effectively grow your email list and convert fans into buyers.

5 Surefire Ways To Piss Off Your Band’s Publicist

A great way to piss off your publicist. (Image via rock967online.com)

Look, I’m not going to lie, being a music publicist is a pretty amazing job. I get to listen to new music all the time, work with really passionate artists, make new friends by way of bloggersDJs, and industry professionals, and – the ultimate highlight – I get to see artists light up when I deliver the results they hoped for. All of these things make my job pretty fantastic. But every now and again, something goes awry. People get busy, distracted, or are genuinely naïve in their actions. Regardless, it’s enough to get under your skin. So, bands, as much as we love all the little quirks and challenges you provide, if you want to make your campaign more successful, please steer clear of these five practices. In fact, just go ahead and do the opposite whenever possible.

Columns, Angry Sound Guy

Nov 5, 2014 09:30 AM

Aaron Staniulis

8 Quick Ways To Earn Your Sound Tech’s Respect at a Show

Image via blog.set.fm

We’ve all been there: loading into a new venue for the first time with that feeling of excitement from playing a new space mixed with a nagging concern of not knowing exactly how things might pan out. Some of the anxiety probably stems from meeting the sound person; what will he or she be like? Half the battle of getting along with your new temporary bandmate is getting off on the right foot. Every situation is unique, of course, but here are eight universal pieces of advice that will always help you earn your sound tech's respect.

How to Craft Your Band's Pitch for 5 Types of Media Outlets

Image originally from nymag.com

The media has come calling, and you can’t wait to tell your band’s story over, and over, and over again. Who cares if you sound like a broken record – any press is good press, right? Wrong. It's true, you could have much worse problems. But think of it this way: If you saw an article about your favorite band (or actor, or comedian, or whatever), picked it up and dove in only to find the same anecdotes you’ve read a dozen times, you’d be disappointed and might even toss aside the whole story. Look at each media opportunity as a way to attract new listeners and draw your existing fanbase even closer. Here's how to tailor your band's story to maximize your chances of getting picked up by five types of media outlets.