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As someone who has always been a little camera shy, I completely understand the resistance to embracing all that Facebook Live has to offer. I mean, for one thing, it’s live, so you can’t edit it to perfection. (Did I mention this is also a major plus?)
Second, you can feel a little silly talking to an audience you can’t see and hoping (trusting) they’ll interact with you either as the broadcast goes out live or when they watch the replay. Tip: Many people tend to watch and comment on replays, so don’t be discouraged if you don’t get a huge turnout straight away.
But the fact remains that as Facebook continues to push Live to its users, the potential for growing your audience and engaging fans becomes all the more important. Because we know it can be a little nerve-wracking, here are a five ways to get started.