Over the years, attention spans have been whittled down, and every industry has been forced to find a way to keep people watching, reading, listening, or otherwise hooked. As a result, a lot of content has become shorter.
At the same time, a few people have learned how to make longer length content work for them, because not everything needs to become more compacted. You can learn a thing or two from them, and you should consider dabbling in longer content from time to time.
The best place to experiment is on your YouTube channel. If you're used to posting short videos or snippets, thinking your fans only want 30 seconds of you at a time, here are three great reasons to post a longer video ASAP.