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The Argument for Longform Content on YouTube

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Over the years, attention spans have been whittled down, and every industry has been forced to find a way to keep people watching, reading, listening, or otherwise hooked. As a result, a lot of content has become shorter.

At the same time, a few people have learned how to make longer length content work for them, because not everything needs to become more compacted. You can learn a thing or two from them, and you should consider dabbling in longer content from time to time.

The best place to experiment is on your YouTube channel. If you're used to posting short videos or snippets, thinking your fans only want 30 seconds of you at a time, here are three great reasons to post a longer video ASAP.

How to Turn Your Back Catalog of Songs Into Tons of YouTube Videos

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Doing YouTube “right” takes a lot of work... and a lot of content. One trick to having more videos – which usually equals more plays, meaning more money from the Google-owned giant – is to find ways to turn your back catalog into YouTube gold. There's so much potential in every song whether it’s a single or not – you just need to unlock it!

If you’re looking to get more out of your back catalog, here are a few tips that could all come in handy.

4 Important Details to Consider if You Want People to Click Your YouTube Videos

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Getting people to pay attention to your music is difficult, no matter the outlet. Most of the places where someone might go to hear your work – Spotify, iTunes, or even YouTube – are littered with every kind of music imaginable, and standing out can be difficult. This is especially true for YouTube, because the world’s most popular video site houses not only virtually every music video ever made, but also millions of other clips that have nothing to do with music, all ready to distract a potential viewer at any moment.

So, how do you stand out, and what’s a video gotta do to be watched?

How Indie Musicians Can Build a Strong YouTube Subscriber Base

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This article originally appeared on Soundfly.

 

Maintaining an energized fanbase is one of the foundations for success as an indie musician — and if you’re active on YouTube, turning those fans into an engaged subscriber base is critical. YouTube is essentially free marketing! And even better, it’s a platform that can bring you all kinds of incredible opportunities.

What many musicians don’t realize is that video can be utilized in so many more ways than just uploading music videos once or twice when you release an album. Video is one of the most electrifying and satisfying mediums through which we interact with our fans. It’s like a rolodex of visual memories to attach to music.

The One Thing Most Musicians Do Wrong on YouTube

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The stories of indie artists making it big with a viral video on YouTube entice a lot of musicians to take the leap and set up a YouTube channel themselves. They get all excited, create some cool cover or original music videos and do some promotion, only to get discouraged with the apparent lack of interest from YouTube viewers as their first few covers fall on deaf ears and only get a few hundred views.

It’s frustrating. YouTube is one of the biggest platforms for music and one of the top places people spend their time online, but it’s very difficult to stand out from the crowd. There are a lot of mistakes you can make on YouTube that will negatively affect your exposure, like incorrectly titling or tagging your videos or leaving the default thumbnail, but the number-one problem that holds most musicians back from actually finding success on YouTube is focusing on views instead of subscribers.