Those lanyards are like gold to your superfans. (Image via Shutterstock)
Let’s talk about superfans. Most artists have that small segment of fans who are crazy about them and their music, but they don’t give their superfans the opportunity to support them on the level they want.
Let me explain. Think of your all-time favorite artist – the one that you always catch when they’re touring through town and always buy their albums. Chances are you’re probably willing to spend a lot of money on that artist. But – and here’s the real problem – for most artists, fans are only given the chance to spend $10 on an album or maybe $40 on some merch. This is fine for the casual fans, but true superfans would totally spend more on their favorite artists – if they’re given the chance.
In a sense, you’re essentially capping off your own earning potential by only allowing your fans to spend $10–$40. You can’t blame your fans for not spending enough money on your music if you’re not giving them the opportunity.