Many musicians don’t realize that Instagram is not only incredibly important to millions of people around the world, but it also provides an unlimited number of wonderful opportunities to meet new people, become friends with fans, make announcements, and even sell merch and music.
If you curate your Instagram feed well, you can start to see the benefits in just a short time, You need to keep your goals in mind when deciding what to post and how to present what’s going on in your world. Here are six ways to get started.
Keeping up your social media presence across a number of platforms is incredibly important, and it's something that you, as a working, full-time (or even part-time) musician, will need to focus a lot of your promotional efforts on.
There's a lot to stay on top of and make sure you’re handling well, but there are a few opportunities featured right on your profile page that I've personally noticed many musicians missing.
Here are three things that are a part of your Twitter and Instagram pages that you probably don’t update as often as you should.
While the music industry seems to be focusing much of its attention on all things streaming (which you should do as well), there are still millions of people around the world who actually buy music, and the days of selling albums and singles, both physically and digitally, are far from over.
Having said that, what “selling music” looks like has certainly changed over the past decade or so, and in order to make a living, you need to adapt to the times, while still looking at what’s worked in the past.
Selling merchandise is incredibly important to most musicians, especially those who are independent or just starting out. While you'll surely make the bulk of your money on things like T-shirts, CDs, and vinyl, there are so many other items you could be selling that fans would be interested in opening their wallets for.