Some musicians think websites in the age of social media are a relic of the past, but I would argue that they’re still important and that they're worth the time and potential expense. There's so much you can do with a website that can’t be done on Twitter, Instagram, or Facebook.
One of the many essential pages you should have built into your website is the contact page. At first glance, you might think it would be mostly empty other than one email address, but there's so much more you can add that benefits you as a working artist.
With record sales sliding and streaming payments still not quite adding up to a reasonable living for many artists, it often falls to touring to pay the bills. Sadly, though, even that doesn’t always work out. Performing live can be one of the most reliable ways to pad your bank account, but if you’re just starting out, you won’t be grabbing large advances and selling out shows (yet).
You need to work your way up to that level of success, and sometimes, that might mean playing for free, even though that means forgoing a portion of your primary source of income. It can be a hard realization, but the good news is that there are a few instances when standing onstage and entertaining a crowd for free can be worth it. Here are four of them.
As a musician, photoshoots are a necessary part of your continuous to-do list. You need photos of yourself and your band for a number of reasons, including album covers, social media profiles and content, press, and so on, so you'll need to be in front of a camera at some point, even if it makes you nervous.
The form your photoshoot takes — everything from several expensive hours in a professional studio to your friend and their iPhone — can differ greatly, but the things you need to think about before, during, and after the event are the same, no matter what.
Whether you're at the top of the music industry or just launching your career, going on tour is expensive. It’s a necessity, and sometimes one of the only ways you’re going to make money as an artist. It still, however, costs money just to head out on the road to play for people... even if there’s no guarantee you’ll make your money back.