“What if I release this record and no one streams/downloads it?”
That’s one of the most common fears musicians have; it’s also the main thing that keeps them from releasing music period.
Does it happen? Yes. Can you strategize to avoid it? Sure.
Picture this: you start writing a song. Everything is going well, and you’re loving it. Then you take a short break and go on social media and see an artist in your genre with more followers than you post about their latest release and new music video.
You watch the video. It’s great. People are commenting and sharing. You stop writing.
Let’s talk about something that a lot of musicians complain about whenever it is brought up – answering the “who do you sound like/what genre is your music?” question. Most artists hate it, and some even refuse to answer.
But here’s the thing we all need to remember: Saying who you sound like or labeling your sound is not defining who you are or what your music’s impact will be. It will, however, allow people to find you and feel that impact.
How many times have you uttered the words, “I wish there were more time in the day”?
You have 100 things on your plate, due dates are approaching, your eyes are bloodshot, and all you can think about is how fast the hours are flying by without your to-do list getting smaller.
The initial reaction to needing to find more hours in the day is to sleep less.
So you pull some all-nighters and find drinks/pills caffeinated enough to keep you energized and focused to make all of your deadlines. Sometimes that works. Sometimes you make your deadlines by the skin of your teeth. Sometimes the planets align and you’re able to make it all work.
And then you crash.
The problem is that you’re putting all of your energy and time (both of which you wish you had more) into working harder, when you should be using both of those precious resources to work smarter.