<iframe src="//www.googletagmanager.com/ns.html?id=GTM-TMFBBP" height="0" width="0" style="display:none;visibility:hidden"> Sonicbids Blog - Music Career Advice and Gigs | Tyler Allen
Expert Music Career Advice For DIY Musicians
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6 Reasons Why Your Social Media Channels Aren’t Growing

Image via flickr.com

It's no shocking revelation or mind-blowing insight that a thorough and clean social media presence is key to your success as an artist in today's industry. The DIY and indie communities have always been really great at either manning their social channels, or at least understanding that they need to increase their visibility. Many artists, however, may put in the work, but don't see the results that they wish to see.

A huge part of what I do in music marketing is digital profile consultation. I look at an artist's entire digital presence, point out just what might be stunting its growth online, and advise him or her on how to improve reach. Below are a few consistent factors that I see from artists who tend to stunt their growth, reach, and overall presence online and on social media.

3 Ways to Build a Stronger Online Community for Your Band

Image via 4-roads.com

People love to be on a team. Think about any major sporting event and the over-the-top fans with their face paint and typically aggressive and passionate attitudes. They're so into the game because they want to feel as if they're part of the team, and if the team wins, in a sense, it means that the fan wins, too.

This mindset should be the absolute same for artists! Community is so powerful, because your fans want to feel as if they've assisted you in your growth; they want to feel as if they've succeeded when you succeed. While that's the sociology of it, let's be honest, too – having a community of fans also boosts your sales, gig attendance, and social media growth. Here are three surefire ways to build an online community that supports your music, and in turn, supports your growth.

The Fine Line Between Promoting and Spamming Online: How to Tell the Difference

This could be your fan. (Image via embersketch.com)

We've all had this similar experience: you follow a promising artist on Twitter, only to receive various spammy autoresponders in your inbox, begging for a listen or download of their latest track. Or, you subscribe to a musician's newsletter and are bombarded with daily reminders, events, and news that isn't really necessary. In the marketing world, these messages that you can't escape are called interruption marketing. This includes pop-up ads that make you want to break your computer, radio and TV commercials, or unsolicited emails that somehow escape your spam folder. In other words, they're everything you hate about the internet.

And when musicians use it, it's everything you dislike about over-eager musicians trying a bit too hard to push their work on you. The helpful opposite to these messages is referred to as "permission marketing." The term was created by marketer Scott Godin, who gives all the details on that term here.

7 Questions to Ask Yourself Before You Quit Your Day Job for Music

Printer smashing, a la Office Space, optional. (Image via mentalfloss.com)

Once upon a time, I was working in marketing for a major restaurant chain. It was a great experience, but like most jobs in the corporate world, it became monotonous (and slightly soul-sucking). One meeting in particular stood out the most. I had prepared a 10-plus page social media research document showcasing what our consumers disliked about our brand. It was one of many that I had done, and like the others, it was completely overlooked. "It's too targeted." "That's not what I've heard from my region." We even had a few, "Social media is a terrible research tool. Our issue is that we should call it famous chicken and waffles. We need that buzzword." Yikes.

Meanwhile, my phone was vibrating in my pocket. Emails were coming in from my freelance clients, my musicians and labels that I was writing for and consulting with – something I enjoyed doing! I knew I had to make a change. Sure, it was safe. I had an "important" title, but at the end of the day, I was miserable.

A few weeks later, I left my job and dove right into working full-time in the music industry. Drawing on my work background with major labels as well as my job in advertising – and yes, even experience from the aforementioned restaurant chain – I'm proud that I have been able to make it work.

But that's not to say it hasn't been tough! There are still some ways in which I'm adjusting. Looking back, there are definitely some things I would have done to make this transition a bit easier. So, before you contemplate telling your boss you're hitting the road for the big city (or your local venue), here are seven questions you may want to ask yourself.

5 Reasons Why There's Never Been a Better Time to Be a Musician

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If you're a musician, you've probably wondered how your career would have fared if this was another decade. Would you have sold more albums if you were a musician in the late '80s or early '90s? You know, when people actually bought music?

To be honest, I actually don't think some of my clients could have garnered the same publicity, fan interaction, and other successes if it were any time but right here and right now. So if you've been feeling a little pessimistic about the state of the music industry lately, consider these five reasons as to why now is really the best time to be a musician.