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Expert Music Career Advice For DIY Musicians
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Secrets for Digitally Advertising Around Your Next Tour

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This article originally appeared on TuneCore.

 

Depending on your personality type, digital advertising can seem like the simplest thing in the world or completely overwhelming. These days, the powers that be have made it incredibly easy to run ads across several areas of Facebook and Instagram simultaneously, and YouTube advertising is only a degree or two more complicated to set up. That being said, when you are allocating some of your already tight tour budget to advertising, do you just want to set something up and hope for the best? Or would you prefer to optimize the results you get for your dollars spent.

If you chose the latter, this article will attempt to provide you with some basic knowledge that should put you on the right track. To get started, let’s answer some questions that are probably going through your head as you start to contemplate your approach. 

4 Creative Ideas to Get Your Music Out There

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Promotion is so tough. I say this a lot, but I don’t like being salesy or promote-y. It feels fake and I’m not good at it. I mostly write and record songs, not put together “PR packages” (is that even a thing people say?).

So I did some brainstorming and came up with five creative ways we musicians can get our music out into the world. These are by no means completely original, but these are things I’ve tried and I’ve been happy with the results.

Infographic: Breaking Down Live Music Booking

Gig booking is the lifeblood of most musical careers. Sure, album sales are great, but these days most musicians make the lion's share of their cash from getting in front of paying customers. 

If you've gigged around at all, you probably know that the world of live music is way more complicated than it probably seems to outsiders. When you're dealing with everything from door deals to angry managers, things can get very confusing (and overwhelming) super quickly. 

7 Unusual Tools to Boost Your Music Career

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As a savvy emerging musician, you’ve probably made sure to have all the necessary tools going into your career. You have your home recording studio, your social media pages, the best of the best in terms of instruments and stage equipment — and yet, something still feels like it’s missing. In the day to day of utilizing all these things, there’s still a part of you that feels, dare I say, inefficient.

Should You Crowdfund Your Music Career?

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This article originally appeared on Royalty Exchange.

 

Back in the day, a hustling artist could peddle a mixtape out of their trunk at swap shows, or grind it out long enough for a major to sign them. Then came crowdfunding through sites such as GoFundMe and Kickstarter. A gift from the music Gods that put the power back in the artist’s hands. A platform that allows them to go straight to the source of their fame to collect funds for new projects. Or so it seemed.