Expert Music Career Advice For DIY Musicians
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How to Properly Advance Your Shows (And Why It's a Must Every Time)

Ari Herstand. (Photo by Gadi Rouache)

This is a guest post by Ari Herstand, author of How to Make It in the New Music Business and originally appeared on Ari’s Take.

 

A friend of mine with a good following in LA just told me how she showed up to her show last night only to find out that the venue had canceled it without her knowledge. Another touring artist I know discovered just two days before her LA stop that the promoter had a miscommunication with the venue and double booked the night with a wedding (after selling 200 advance tickets online).

I can't tell you how many horror stories I've heard (and experienced) where the venue and artist were on two completely separate pages about the show's details – and sometimes two completely separate calendars.

How do you prevent these catastrophes from happening? Advance the show!

3 Things to Change Up Often on Your Social Profiles

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Keeping up your social media presence across a number of platforms is incredibly important, and it's something that you, as a working, full-time (or even part-time) musician, will need to focus a lot of your promotional efforts on.

There's a lot to stay on top of and make sure you’re handling well, but there are a few opportunities featured right on your profile page that I've personally noticed many musicians missing.

Here are three things that are a part of your Twitter and Instagram pages that you probably don’t update as often as you should.

So What Do You Do Again? A Guide to Roles in the Music Industry

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Building your team as an artist can be incredibly overwhelming – especially when roles in the music industry are so loosely defined and everyone does a bit of everything.

Still, there are some hard and fast rules about which team members do what. To get you started, I’ve compiled all that research into one, handy mini-field guide. Happy team building!

What Does Mentorship in the Music Industry Look Like?

Photo by Mike Giles via stocksnap.io

One of the most common pieces of advice that musicians receive about advancing their career is the advice to find a good mentor – someone you look up to who can guide you along the path of building a successful music career.

While this sounds great in theory, finding someone who's actually willing to invest in you over a long period of time can be a real challenge, especially if you’re not that well-connected in the music industry to begin with.

Perhaps, then, it’s time we took a look at what mentorship actually looks like, especially in a creative and dynamic field like the music industry.

5 Ways to Politely Decline an Opportunity You Don't Think is Right for Your Career

The money may be tempting, but if the opportunity isn't right for you, it'll cost you in other ways. (Image via Shutterstock)

Whether you're just starting your music career or you're a seasoned pro, there will always be opportunities that require you to assess whether they're right for your career, your trajectory, and your professional brand.

Do not live by the misleading expression, "Let the bridges you burn the light the way." Rather, try to create, grow, and develop as many genuine and trusting connections as possible and build longstanding relationships you can rely upon.

Not every opportunity is worth your time, energy, and resources. You know those local promoters or that friends’ band who asks you to play a hometown gig every week? Or that tour offer supporting a band that doesn’t really fit your M.O.?

Bless their souls. We all have them and the music industry ecosystem wouldn’t be stable without them. The good news – you can always say no, it’s just about declining the offers politely and tactfully, making sure to preserve the relationship.

Below are five ways to politely decline an opportunity that you don’t think is right for your career.