When we talk about a live-show setup, we're usually referring to gear, obviously. But there's actually more you can do to ensure a memorable performance. Sounding good is the bulk of the battle, of course, but looking good counts for something, too.
You might be scratching your head asking yourself why your band hasn’t made it big yet. There are a lot of reasons why – many of which are out of your control.
It’s easy to blame those challenges on everything around you. The blogger who didn’t respond. The publicist who didn’t do his or her job. The agent who booked you on a bad bill. Whether you're doing it all yourself or have help, here are a five controllable reasons that might be holding you back.
As a musician, you're going to be taking a lot of photos with your fans. This is an undeniable fact whether you’re just starting out and your fans are just your friends or if you’re one of the biggest superstars on the planet. It’s something that comes along with creating music and performing live in front of an audience. If you’re extremely camera shy, you’re going to have a problem, but for most people, taking selfies with other music lovers can be fun.
It finally happened: that hot music blog called your album "inspired" and urged its voracious readers to give it a listen. You do a happy dance and text your mom to tell her you're on your way to bonafide rockstar status. This one 300-word post has made your entire day, week, and month.
But before you get too swept away by seeing your band's name in print, don't forget whose fingers typed it. You likely either cold called the writer or blog, worked with a publicist or PR agency to facilitate the review, or had a friend of a friend pass along your music to his or her music journalist pal.
Whatever route the review took to get written, pause your celebrations and make sure these four things are on your immediate to-do list.
You made a great album, and you’re sure every blogger in the world is going to jump at the chance to cover you. Unfortunately, that’s not how it works. Media folks consider at a variety of factors when determining whether to cover a band, and the music itself is just a small piece.
In every case of trying to drum up interest, it’s about connecting to something, or someone, bigger than your band's current state. Rolling Stone may not be interested in covering you if you only have 260 followers on Facebook and one like per 10 posts. If you connect with a band, producer, or festival that has a larger following or the media is already familiar with, however, you may also have an angle that could pique interest.
Below are four ways you can create more interest in your music and potentially influence a media outlet to cover your band.