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Expert Music Career Advice For DIY Musicians
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Musicians: Here's a Cheat Sheet to Target the Right Contact at a Media Outlet

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If you're working on your music publicity campaign for the first time, it can be unbelievably confusing to determine who to contact for what. Maybe you want someone who will premiere your next single. You look at the "contact us" page on the blog’s website and see a long list of people. Your first instinct may be to contact everyone until you receive a response. Not so fast. Not only will that aggravate the people you contact, it will also waste your time and potential opportunities in the future with that blog.

Here’s a quick and easy cheat sheet of who you should email when faced with a long list of contacts and general confusion of where to start.

The Catch-22 of Getting Press: How to Get That Very First Write-Up

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Getting press is akin to the snowball effect. You get one review, and it's like opening a floodgate. All you need to do is snare that first piece of coverage, and other outlets will start to pick up on the buzz around your music and cover you.

But how the heck do you actually score that first press hit that opens the doors for others? Yes, the tricky part is securing that very first write-up. That's the first and biggest hurdle. Here's what you can do to score your initial piece of press.

A Publicist's 12-Week Guide to Running Your Own Album Publicity Campaign

Sometimes it takes a whole team to run one album campaign... unless you know what you're doing! (Image via Shutterstock)

One of the major issues for any DIY band is getting your music heard, am I right? Maybe you feel like all your tweets are going to a black hole with not a like or retweet to be found. Or maybe the Facebook algorithms are keeping fans from even seeing what you post. And then there are all those great blogs that you think should cover you, but you don’t know how to gain their attention or even when and what to send.

Overwhelmed yet?

I’m not going to paint a pretty picture and say all you have to do is follow the simple steps below and you’ll have instant success. You won’t. Promoting your music to people who don’t know (or care) who you are is really hard work. You have to be patient. You can’t give up easily when you start to discouraged. And most of all, you have to be ready to work.

Below is a simplified map of a 12-week publicity timeline for an album or EP release based on how we carry out our campaigns at my firm, Green Light Go Publicity.

3 Types of Bands That Don't Need a Publicist

This up-and-coming drummer probably doesn't need a publicist... yet. (Image via Shutterstock)

Most bands need a publicist. Even the biggest band in the world requires a person whose dedicated job is looking after, curating, and protecting their press image and their media profile. Someone has to shepherd the story, be the liaison between the band and the media, and serve as the conduit of information. It's not the kind of thing that can or should be done directly once you've reached a certain level as a band.

That said, there are certain types of bands and artists that do not need a publicist or PR efforts yet. Here are three of them.

Music PR Campaign Didn't Work? Here Are 5 Publicist-Approved Moves to Try Next

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So, you launched a PR campaign for your latest release. It didn't work – or it didn't yield the results that you were hoping for. You didn't get a ton of press hits or you didn't get any cool, hip, or positive coverage. It's done. It's in the rearview mirror. Now's the time to refocus your energies and think about what you need to do next based on your budget and where you are in your career. Here are five things to try if you had a failed campaign.