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Get More Newsletter Subscribers With These 3 Opt-ins (That Aren’t Free Downloads)

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Ever feel like your email list is growing at a snail’s pace? Are you getting people to sign up, but they’re unsubscribing just as fast?

The trick to a healthy, engaged, and growing email list is to clearly identify your ideal audience and provide them with quality content. Keep in mind, it doesn’t always have to be about your music. Allow fans to get to know and love all sides of you, not just your music side. Chances are those fans share similar passions as you, so expand on that.

Once you’ve decided what content you want to share with your subscribers, give them a reason to join.

5 Email Mistakes You're Probably Making Right Now

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Crafting the perfect email takes work. It’s not enough to just shoot off a message full of copy-and-paste material and hope it sticks. It requires some time and concentration, and it's easy to slip up and make a mistake without realizing it.

Check out these five no-nos, and be sure your next email to a promoter, venue, writer, or other music impresario doesn't include any of them.

5 Tips to Stay on Top of Your Email When You're on a Busy Tour

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I don’t know about you, but my email drives me crazy. I have a hard enough time keeping up with the torrent of messages as it is, but when I'm traveling, it’s even worse. I've been moving around a lot the past year or two, visiting new cities and attending conferences and festivals, and whenever I do, I just can’t control my email as I normally would.

It upset me to an unhealthy level for quite some time, but I’m getting better at it. If you’re like me (in that it eats away at your soul and you desperately need some help when it comes to not letting email take over your life), here are some tips I’ve learned over the past few years that have lowered my stress levels considerably and helped me feel much better about the mess that is my inbox.

7 Ways to Make Your Band's Email Newsletter More Visually Appealing

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Getting people to subscribe to your band's email newsletter is tough, so if you manage to hook someone, you really need to do everything you can to keep that person. One of the best ways to lose a new fan is by sending out emails that are boring, either in terms of what you’re saying or because of the look. Sure, it’s the content that matters, but people pay attention to how things look, so you need to be aware of that as well!

Improving the look of your newsletter can make it a real winner, and that will eventually help you sell tickets, move merchandise, and form a closer bond with your fans. Here are some simple ideas that can help make your newsletter that much more visually appealing.

Musicians: Use This Easy Trick to Get the Most Out of Your Email List

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Okay, so you have an email list – great! When used properly, email is one of the best ways to both increase music sales and develop a stronger relationship with your fanbase. You’re going straight to people’s inboxes without having to jump through the various hoops the crowded social media platforms present.

But going direct poses a few problems. An email address is a much more personal form of communication. People don’t just give their email address up to anyone. They're trusting that you'll send them valuable and interesting information - and if you abuse that trust, you’re getting an unsubscribe. This fear of unsubscribes is probably one of the biggest factors that keep musicians away from diving into email marketing.

So how do you get past this and ensure you’re always sending your fans valuable and relevant content? The first step is organizing your list.