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5 Email Mistakes You're Probably Making Right Now

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Crafting the perfect email takes work. It’s not enough to just shoot off a message full of copy-and-paste material and hope it sticks. It requires some time and concentration, and it's easy to slip up and make a mistake without realizing it.

Check out these five no-nos, and be sure your next email to a promoter, venue, writer, or other music impresario doesn't include any of them.

5 Tips to Stay on Top of Your Email When You're on a Busy Tour

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I don’t know about you, but my email drives me crazy. I have a hard enough time keeping up with the torrent of messages as it is, but when I'm traveling, it’s even worse. I've been moving around a lot the past year or two, visiting new cities and attending conferences and festivals, and whenever I do, I just can’t control my email as I normally would.

It upset me to an unhealthy level for quite some time, but I’m getting better at it. If you’re like me (in that it eats away at your soul and you desperately need some help when it comes to not letting email take over your life), here are some tips I’ve learned over the past few years that have lowered my stress levels considerably and helped me feel much better about the mess that is my inbox.

7 Ways to Make Your Band's Email Newsletter More Visually Appealing

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Getting people to subscribe to your band's email newsletter is tough, so if you manage to hook someone, you really need to do everything you can to keep that person. One of the best ways to lose a new fan is by sending out emails that are boring, either in terms of what you’re saying or because of the look. Sure, it’s the content that matters, but people pay attention to how things look, so you need to be aware of that as well!

Improving the look of your newsletter can make it a real winner, and that will eventually help you sell tickets, move merchandise, and form a closer bond with your fans. Here are some simple ideas that can help make your newsletter that much more visually appealing.

Musicians: Use This Easy Trick to Get the Most Out of Your Email List

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Okay, so you have an email list – great! When used properly, email is one of the best ways to both increase music sales and develop a stronger relationship with your fanbase. You’re going straight to people’s inboxes without having to jump through the various hoops the crowded social media platforms present.

But going direct poses a few problems. An email address is a much more personal form of communication. People don’t just give their email address up to anyone. They're trusting that you'll send them valuable and interesting information - and if you abuse that trust, you’re getting an unsubscribe. This fear of unsubscribes is probably one of the biggest factors that keep musicians away from diving into email marketing.

So how do you get past this and ensure you’re always sending your fans valuable and relevant content? The first step is organizing your list.

How to Send a Killer Email to Anyone in the Music Industry

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I’ve been to a lot of music conferences. At nearly every single workshop or Q&A session, the question is asked: “What are the dos and don'ts of sending emails to industry people?” Most of the time, the answers are pretty generic and simple, but to be honest, it's a good question. A lot of people suck at sending emails.

I’ve spent quite a few years learning the ropes of the music industry, and in that time, my band and I have developed a pretty solid email game (if I do say so myself). In fact, we've literally received compliments on the detail, efficiency, and organization of our emails.

After you’ve read this guide, you should have a clear idea of how to send a killer email to anyone in the music industry. If you have questions, leave them in the comments below, and I'll do my best to answer them.