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YouTube for Musicians: 'How Is All the $$ Made?'

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This article originally appeared on the DIY Musician Blog.

 

So, what is YouTube monetization? Monetization on YouTube is the process by which original content makes, you guessed it, money. 

The Argument for Longform Content on YouTube

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Over the years, attention spans have been whittled down, and every industry has been forced to find a way to keep people watching, reading, listening, or otherwise hooked. As a result, a lot of content has become shorter.

At the same time, a few people have learned how to make longer length content work for them, because not everything needs to become more compacted. You can learn a thing or two from them, and you should consider dabbling in longer content from time to time.

The best place to experiment is on your YouTube channel. If you're used to posting short videos or snippets, thinking your fans only want 30 seconds of you at a time, here are three great reasons to post a longer video ASAP.

Get More Newsletter Subscribers With These 3 Opt-ins (That Aren’t Free Downloads)

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Ever feel like your email list is growing at a snail’s pace? Are you getting people to sign up, but they’re unsubscribing just as fast?

The trick to a healthy, engaged, and growing email list is to clearly identify your ideal audience and provide them with quality content. Keep in mind, it doesn’t always have to be about your music. Allow fans to get to know and love all sides of you, not just your music side. Chances are those fans share similar passions as you, so expand on that.

Once you’ve decided what content you want to share with your subscribers, give them a reason to join.

5 Stupid-Simple Ways to Instantly Boost Fan Engagement on Social Media

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You’ve heard it over and over again: without a strong social media strategy, your music, your message, and everything you’ve worked so hard for is likely to go unnoticed. As much as that reality stings, once you accept it, you can begin working it to your advantage. After all, a strong social media presence is a must for attracting everyone from blogs to festivals to managers. Even your fans can’t become fully engaged if you’re only posting once a week or pushing sales more than personality.

So if you’re ready to do a deep dive into your social media and really go all-in on strategy and engagement, check out these five tips.

How to Get More Out of Articles Written About Your Band

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One of the toughest things you'll need to do in your musical career is attract the attention of people in the media. The problem is, they're inundated with requests all day, every day from publicists, managers, record labels, and even musicians themselves for quick write-ups and reviews of new music. A full-time writer may receive hundreds of emails a day, and most barely get around to opening a small percentage of those.

The chances of a new artist being highlighted by a publication of any sort are very slim, and that’s what makes every single bit of press that much more impressive (bad pun intended).