This article originally appeared on Haulix.
TikTok is making superstars, but what kind of musicians are most likely to get ahead on the fastest-growing social media platform?
Instagram is a beautiful, connection driven tool — and it’s driving all of us mad. Yes, we love it for the opportunity to follow the journeys of those we love and admire or the opportunity to share our own stories and connect in a totally new way.
But then there’s the other side of it. The part where you’re staring at your phone slaving over a caption for an hour, writing and re-writing until it finally feels perfect. Or where you’re about to dive into a really tasty pizza but you have to whip out your phone first because you just know this would make great IG content (guilty). And of course, who could forget the feeling of working super hard on all of those things only to get 20 likes and a spam-bot comment?
It can feel discouraging and like IG is just too much work. But that’s taking all the joy out of it! So while, yes, IG is just as much a business tool as one of pleasure, I want to focus on a few tools and tips you can use to get back to enjoying it while making it awesome — and making your life a lot easier.
Instagram may be the most important social media platform at this point, as it allows you to do so much and there are now hundreds of millions of people using it every day. You’re probably already posting great photos and videos on your account, but are you using Instagram Stories? If not, you’re missing out; and even if you are, there's so much more to try.
Knowing how to promote your music and get it in front of the right audience is crucial for any artist. No matter how amazing your music is, word of mouth alone is unlikely to get you the exposure you need to grow your fanbase and your profile within the music industry.
However, bands don’t necessarily need to hire a costly publicist to promote their music well. With a bit of hard work and clever strategy, any band can get their music in front of journalists, radio hosts and influential bloggers that can help them reach their core fanbase.
Have you ever found yourself idly staring at your computer screen, trying to think of what to post next on social media but feeling completely stumped and, if you’re being honest, overwhelmed? So you think for a minute and say to yourself, “How did my favorite artist do it? How did they climb to the top?”