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Expert Music Career Advice For DIY Musicians
4 Times You Shouldn't Take the Gig
The Number One Mistake Bands Make Right After Booking a Gig
The Ultimate EQ Cheat Sheet for Every Common Instrument
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5 Ways to Impress Music Journalists With Your Promo Photo

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There's something incredibly powerful about a really good promo photo. The way it can capture the attention of music journalists, fans, bookers, and the industry at large — but it all depends on how much care you put into making it. The quality, the way your band comes across, and the story you're telling, all factor in. When you get right down to it, your photo is just as much a piece of your story as the music itself.

If You’re Not Using Facebook Targeting for Your Music, You Really Should

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The idea of advertising on social media seems so foreign to many people, and I think it’s because they either assume it’s too expensive, too complicated, or that it’s reserved solely for big brands. None of these assumptions are true, and if you’re avoiding playing around with ads for any of those reasons, you’re doing yourself a disservice!

5 Things You’re Not Doing Right With Music Hashtags On Instagram

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By now, social media has become important and widespread enough that everyone understands what hashtags are what that they do, but there are still plenty of people who don’t fully grasp what they should and should not be doing when it comes to the Instagram add-ons.

Here’s a quick look at five things you might not be doing quite right with hashtags on Instagram, how you can be better, and why any of this matters at all.

5 Emails Music Publicists Love Getting From Bands

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Sometimes, unsigned and up-and-coming bands will reach out and ask about rates and packages for them. When they do so with politeness, general curiosity, via a recommendation from an associate, and with good business sense, I will vet it and see if it's something I can work with. Or, at the very least, I'll see if it's something I can recommend to a colleague who might be a better fit if I'm unable to get involved.

7 Music Marketing Strategies to Try In 2019

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With the end of 2018 looming and 2019 on the horizon, it’s time for reflection.

If you felt like your fan connection or marketing strategies were just a little bit weak in 2018 and you want to up your game, check out these seven tips for getting your music to new audiences, all while captivating the hearts of current fans.