When you know your music is destined for something big, it can be difficult to take it slow. It’s easy to set your sites on playing the largest venues, getting on the highest profile blogs, opening for the biggest bands — and to want it to all happen now. But if you try to skip all the steps between “just starting out” and “major success” you’ll find that you tend to stay in the “just starting out” phase a little too long — if not forever.
The reality is, when you try to skip over all the nitty-gritty steps of building your fanbase, networking with other bands and industry, touring locally, building your brand, and anything else that’s generally considered the business side of the industry, and instead put pressure on the music to do all the work, you’ll find that no matter how great the music is, you simply can’t get it off the ground.
In today’s industry, having a head for business is just as important as having a talent for music.