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Expert Music Career Advice For DIY Musicians
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The Number One Mistake Bands Make Right After Booking a Gig
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7 Facebook Groups for Musicians to Join in 2019

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If you asked me today what I think one of the most underutilized tools in online marketing is, I would say: Facebook groups.

Sure, Facebook has become a bit of a dead zone for a lot of us lately — we don’t use our Facebook pages as much as our Instagram or Twitter accounts because the reach and visibility just aren’t what they used to be.

Facebook groups are different. They’re a place for you to really connect with your potential fans, industry insiders, and can lead to tons of new opportunities. When used correctly, they can be a total game changer for your career.

5 Emerging Bands Who Are Killing It on Social Media Right Now (And How You Can Too)

Left: Shadow of Whales (Fox & Florals Media); Top right: Rivals (Matt Bender); Middle right: Jon Pattie (Mario Devón); Bottom right: Anja Kotar (Jani Ugrin)

Have you ever found yourself idly staring at your computer screen, trying to think of what to post next on social media but feeling completely stumped and, if you’re being honest, overwhelmed? So you think for a minute and say to yourself, “How did my favorite artist do it? How did they climb to the top?” 

6 Videos That Make Up an Ideal Music-Video Rollout

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It might seem that when you have a new music video to share with fans, all there is to do is post it to YouTube and move on... but nothing could be further from the truth! We could talk for days about what you can do on social media to promote a clip that might have cost you a pretty penny to craft, but instead, I’d like to focus on what else you can do specifically on YouTube to get more out of your content and rack up views, all of which contribute to your bank account.

The Social Media Metrics That Matter in Music (And How to Boost Yours)

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Excerpts of this post originally appeared in Episode 25 of The Music-Preneur Mindset Podcast. 

 

On more than one occasion, a musician has asked at a music conference, “How do I get enough followers so that a label will listen to me?” Have you ever wondered the same?

All too often, we get a number in our head, such as, “I need 500,000 followers in order to grab the attention of a label,” and we focus so hard on that number that we lose track of what matters: the music and the fans who love and support the music.

Secrets for Digitally Advertising Around Your Next Tour

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This article originally appeared on TuneCore.

 

Depending on your personality type, digital advertising can seem like the simplest thing in the world or completely overwhelming. These days, the powers that be have made it incredibly easy to run ads across several areas of Facebook and Instagram simultaneously, and YouTube advertising is only a degree or two more complicated to set up. That being said, when you are allocating some of your already tight tour budget to advertising, do you just want to set something up and hope for the best? Or would you prefer to optimize the results you get for your dollars spent.

If you chose the latter, this article will attempt to provide you with some basic knowledge that should put you on the right track. To get started, let’s answer some questions that are probably going through your head as you start to contemplate your approach.