This article originally appeared on Haulix.
TikTok is making superstars, but what kind of musicians are most likely to get ahead on the fastest-growing social media platform?
You likely know by now that in order to build a sustainable career in music you must have multiple streams of income. With CD sales essentially non-existent and a single Spotify stream earning you fractions of a penny, the bulk of your income is probably not going to be coming from your music itself.
However, not making money directly from your music isn’t a completely foreign concept. Back when labels only recouped mechanical royalties, i.e., CD sales, musicians who were signed rarely saw money from their music sales, but rather made their income from merch, touring, endorsements, etc.
As an independent musician, your career now demands the same. But, luckily for you, technology and a more intimate connection with your audience allows you to create additional streams related to your music that didn’t necessarily exist in past years. One of these is through mindfulness.
Recently, we brought you the first in a two part series about combining two of the most incredible gifts you have to offer the world: your music, and your voice.
In the first article, we talked about artist advocacy — how to get involved with different organizations and start making a difference on both the local and national level.
Today, we want to talk about something that most of us are aware of, and yet, truthfully, aren’t doing enough to stop: climate change.
Why should you only take music-career advice from legit sources?
Because your music career depends on it, at least partially. If you get bad advice, you could end up wasting years of your life chasing a facet of your music career that wasn’t working and was never going to work.
And that leads us to the question, “What are these reliable sources you speak of?”
And that’s what I’d like to help with. I’ll go through the different categories of being a DIY musician and point you to some things I’ve found super helpful.
Social media has taken over as the primary form of marketing in almost every field, but that doesn’t mean that email is useless. In fact, a smart artist utilizes everything they have, and a healthy mix of social and email may be the recipe you need to reach your most ardent followers just as frequently as you should be.