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Boyce Avenue's Daniel Manzano Shares His Top 3 YouTube Tips for DIY Musicians

Photo by Eric Sarasota

By now, every musician out there – whether just getting started or something of a veteran – should be aware that YouTube is an incredibly important platform to anybody in the music space. It’s where millions of people go every day to listen to music and for entertainment. You need to have a presence on the site, and you need to do it right.

One band that's proven that they know what they're doing when it comes to YouTube is Boyce Avenue. The band isn’t signed to a major label, they've never charted a major hit, and yet they're one of the most popular channels on the site. The group has surpassed two billion – yes, billion with a B – views, and they're still going strong.

What makes them so successful on YouTube if they aren’t superstars? Those are the types of numbers that one would expect from someone like Beyoncé or Katy Perry, but not an unsigned, DIY band. I spoke with Boyce frontman Daniel Manzano recently, and he shared three important pieces of advice for anybody, musician or otherwise, who's looking to be successful on YouTube.

Stop Trying So Hard to Go Viral – It's Hurting Your Music Career

Photo by Ryan McGuire via gratisography.com

Ever since a certain baby named Charlie made the world-changing decision to bite his brother’s finger in front of a camera, marketers have developed an obsession with the idea of going viral. As with many marketing phenomena, this idea has made its way into the music world as well. Now, rather than building a fanbase through the traditional method of playing shows and releasing albums, many musicians are looking to fast-track their way to success by creating viral videos. After all, who wouldn’t love becoming an overnight sensation thanks to the success of a single video?

But what if going viral wasn’t the wonderful thing we all imagine it to be? And what if trying to go viral could actually be hurting your music career?

How to Create a YouTube Strategy Without Official Music Videos

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This article originally appeared on The Daily Rind.

 

YouTube has become the most accessible resource for rich media and drives our demand for variety in unprecedented ways. Over the years, music has cemented itself as a pillar of the YouTube ecosystem, and we expect that same level of variety to suit our listening habits. It was never enough to search for an artist and be served a random list of music videos completely out of context.

Musicians: 4 Ways to Improve Your YouTube Channel Homepage

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YouTube might not have started out as a music service, but it's become one of the world's most popular ones over the years, and your music needs to be there.

Advertising revenue may be low, but that doesn’t mean you don’t want to grab as many viewers as possible. It’s great to keep your fans coming back, but a well-designed, visual-heavy page will hopefully also attract new listeners, some of whom may become big fans of yours. Your YouTube profile page is sort of a home base for you on the site, and while people come for your videos, many of them will check out your page to learn more, so you need to make sure you’ve made it as perfect as possible.

Here are the biggest areas where you need to focus some attention.

What Is the New YouTube Music App, and What Does It Mean for Artists?

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This article originally appeared on The Daily Rind.

 

One year ago, YouTube launched Music Key Beta, the long-rumored subscription service for the behemoth video-hosting social network. YouTube was clearly hungry for feedback: they extended the initial trial period from six months to nine, finally ending it for US users in September. During the summer, YouTube released two new apps: Kids and Gaming (the latter of which I told you about a few weeks ago). And this past month, the trifecta was made complete with YouTube Music, an app based largely on user feedback from Music Key's trial period.