One of the biggest frustrations of a publicist is not receiving responses to pitches we send. We sort of anticipate it when the pitch is a cold call or we haven’t yet built a relationship with a writer, but the real head scratchers are when a journalist raises his or her hand high with interest and then seemingly disappears despite repeated follow ups from us.
On a recent Facebook post, a journalist summed this up in one sentence. “If you’re not hearing back from me, it’s because I’m trying to think of a way to tell you 'yes' – and failing."
You may be thinking that if a journalist likes your music, he or she should just write about it. Unfortunately, it’s not that simple. Here are three reasons why an interested journalist may have gone AWOL.