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How to Increase Your Spotify Followers - And Your Listeners

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Spotify is one of the best ways to get your music heard, but first, you need people who will listen. Sure, you can try to get on Spotify playlists and hope the followers will, ahem, follow. But that’s a bit like putting the cart before the horse, especially when you’re talking official Spotify playlists.

One way you can increase your listeners (and maybe earn a coveted playlist spot) is by attracting more Spotify followers. Below are five ways to do just that.

Why You Can't Have It All When It Comes to Music Publicity

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You’re about to hire a music publicist. You have pretty high expectations. You want to see a review in Pitchfork, a premiere on Stereogum, and a session on NPR’s Tiny Desk Concert. You also want to be able to get this at an incredible price because you don’t have a lot of money, so you need to see a really high return on your investment. Oh, and you need him or her to turn it around quickly. In fact, if you don’t see that press within two weeks, you’ll look at the entire effort as an incredible failure.

Here’s the thing: There’s no business that can deliver all that to you without sacrificing something else. When hiring someone, you need to determine what you value most and then look at how both you and the person you’re hiring can meet that. Decide where your most pressing needs lie within the following three areas, and learn how you can get there.

Note that although these three areas may overlap in some cases, it's important to pick one and go with it, especially if you're hiring a publicist for the first time.

Ask a Publicist: What to Do When That Music Journalist Goes AWOL

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One of the biggest frustrations of a publicist is not receiving responses to pitches we send. We sort of anticipate it when the pitch is a cold call or we haven’t yet built a relationship with a writer, but the real head scratchers are when a journalist raises his or her hand high with interest and then seemingly disappears despite repeated follow ups from us.

On a recent Facebook post, a journalist summed this up in one sentence. “If you’re not hearing back from me, it’s because I’m trying to think of a way to tell you 'yes'  and failing."

You may be thinking that if a journalist likes your music, he or she should just write about it. Unfortunately, it’s not that simple. Here are three reasons why an interested journalist may have gone AWOL.

5 Reasons Why Your Band Didn't Break That Have Nothing to Do With Your Music

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You might be scratching your head asking yourself why your band hasn’t made it big yet. There are a lot of reasons why  many of which are out of your control.

It’s easy to blame those challenges on everything around you. The blogger who didn’t respond. The publicist who didn’t do his or her job. The agent who booked you on a bad bill. Whether you're doing it all yourself or have help, here are a five controllable reasons that might be holding you back.

4 Angles to Generate Media Interest That You Probably Haven't Tried Before

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You made a great album, and you’re sure every blogger in the world is going to jump at the chance to cover you. Unfortunately, that’s not how it works. Media folks consider at a variety of factors when determining whether to cover a band, and the music itself is just a small piece.

In every case of trying to drum up interest, it’s about connecting to something, or someone, bigger than your band's current state. Rolling Stone may not be interested in covering you if you only have 260 followers on Facebook and one like per 10 posts. If you connect with a band, producer, or festival that has a larger following or the media is already familiar with, however, you may also have an angle that could pique interest.

Below are four ways you can create more interest in your music and potentially influence a media outlet to cover your band.