Expert Music Career Advice For DIY Musicians
4 Times You Shouldn't Take the Gig
The Number One Mistake Bands Make Right After Booking a Gig
The Ultimate EQ Cheat Sheet for Every Common Instrument
15 Reality Checks Young Artists Need to Hear

5 Questions to Ask Before Running Your Own Music PR Campaign

Image via Shutterstock

If you’ve ever tried to run your own music PR campaign, you know how grueling and downright discouraging it can be. But there are a few questions you can ask yourself to determine if you really want to invest your time into what can be a challenging, but rewarding, experience.

4 Steps to Take When Music Bloggers Don't Respond

Image via Shutterstock

As a band, you may think it’s a lost cause to pitch blogs directly. Maybe you’ve tried in the past only to receive a zero response rate. Or maybe you think, "What’s the point?" because they won’t want to hear from you anyway.

Yes, a publicist who has relationships can help gain interest with media outlets, but it doesn’t mean it’s impossible to do it on your own. Even with relationships, as a seasoned publicist, I sometimes have to go back five or six times before I receive a response.

Below are a few tips we use when building a new relationship when all else fails.

Follow This 8-Step Checklist Before Launching Your Own Music PR Campaign

Image via Shutterstock

Publicity is a useful promotional tool that can help increase your exposure and give credibility to your music. As an emerging artist, you may not be able to hire a publicist right away, but you can run your own successful PR campaign.

Running your own campaign requires preparation, strategy, time, and persistence. You can receive quality placements if you're willing to do the work. Here are eight things you need to do before you launch your next DIY music PR campaign.

5 Habits That All Musicians Need to Break

Image via Shutterstock

Bad habits... we all have them. Who isn't guilty of eating before bedtime, biting their nails, or using the "F" word too much? Bad habits are a part of everyone's personal and professional lives. What's virtue without vice, right?

However, as a musician, there are certain bad habits that have to be broken, since they can stunt or stall your career. Here are some not-so-obvious bad habits that you need to squash, stat. Getting rid of these problematic behaviors is like removing roadblocks to success. 

The One Thing Most Musicians Don't Understand About Getting Press

Image via Shutterstock

Press is full of variables. There are tons of moving parts in a press campaign beyond, "Here's a band. Check it out. Cover it in your outlet." The variables range from exclusivity with certain outlets, to building a sustainable press kit, to creating a viable angle, to the publicist's relationship with a media outlet, its editors, and its writers. But there's one critical thing that most developing musicians don't understand when it comes to securing press coverage.

What is that thing? I'm so glad you asked...