You’ve decided you need a music publicist you can trust to help you promote your next album release. You’re nervous. There are stories you’ve heard from bands who hired a publicist who took their money and disappeared, or maybe the publicist stuck around but made huge promises they simply couldn’t deliver.
The result? Thousands of dollars down the drain.
I’m not telling you this to scare you, but to prepare you to hire a publicist you can trust so it doesn’t happen to you. There’s always some sort of inherent risk in hiring a music publicist, but there are also some things you can do to increase the chances of hiring the right publicist for your band’s needs — and one you ultimately trust.