It’s no secret that synchronization (or sync) licenses are one of the best ways for independent artists to earn income these days. Understanding how to actually get your songs placed in film and TV productions, however, can be more of a mystery. Independent musicians often focus on finding music supervisors and convincing them to use one of your songs, and this focus makes a lot of sense, since music supervisors are the ultimate gatekeepers in the sync world. But it can also be extremely taxing, as locating and contacting music supervisors can be an awful lot of work, especially for busy DIY musicians.
In the absence of representation by a publisher or record label, many indie artists have turned to a variety of “middleman” type companies that help bridge the gap between music creators and the people who place music in film and TV productions. One such option that has been gaining in popularity in recent years is the curated production music library.