You made a great album, and you’re sure every blogger in the world is going to jump at the chance to cover you. Unfortunately, that’s not how it works. Media folks consider at a variety of factors when determining whether to cover a band, and the music itself is just a small piece.
In every case of trying to drum up interest, it’s about connecting to something, or someone, bigger than your band's current state. Rolling Stone may not be interested in covering you if you only have 260 followers on Facebook and one like per 10 posts. If you connect with a band, producer, or festival that has a larger following or the media is already familiar with, however, you may also have an angle that could pique interest.
Below are four ways you can create more interest in your music and potentially influence a media outlet to cover your band.