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5 Questions to Ask Before Running Your Own Music PR Campaign

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If you’ve ever tried to run your own music PR campaign, you know how grueling and downright discouraging it can be. But there are a few questions you can ask yourself to determine if you really want to invest your time into what can be a challenging, but rewarding, experience.

4 Steps to Take When Music Bloggers Don't Respond

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As a band, you may think it’s a lost cause to pitch blogs directly. Maybe you’ve tried in the past only to receive a zero response rate. Or maybe you think, "What’s the point?" because they won’t want to hear from you anyway.

Yes, a publicist who has relationships can help gain interest with media outlets, but it doesn’t mean it’s impossible to do it on your own. Even with relationships, as a seasoned publicist, I sometimes have to go back five or six times before I receive a response.

Below are a few tips we use when building a new relationship when all else fails.

Musicians: Here's a Cheat Sheet to Target the Right Contact at a Media Outlet

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If you're working on your music publicity campaign for the first time, it can be unbelievably confusing to determine who to contact for what. Maybe you want someone who will premiere your next single. You look at the "contact us" page on the blog’s website and see a long list of people. Your first instinct may be to contact everyone until you receive a response. Not so fast. Not only will that aggravate the people you contact, it will also waste your time and potential opportunities in the future with that blog.

Here’s a quick and easy cheat sheet of who you should email when faced with a long list of contacts and general confusion of where to start.

A Publicist's 12-Week Guide to Running Your Own Album Publicity Campaign

Sometimes it takes a whole team to run one album campaign... unless you know what you're doing! (Image via Shutterstock)

One of the major issues for any DIY band is getting your music heard, am I right? Maybe you feel like all your tweets are going to a black hole with not a like or retweet to be found. Or maybe the Facebook algorithms are keeping fans from even seeing what you post. And then there are all those great blogs that you think should cover you, but you don’t know how to gain their attention or even when and what to send.

Overwhelmed yet?

I’m not going to paint a pretty picture and say all you have to do is follow the simple steps below and you’ll have instant success. You won’t. Promoting your music to people who don’t know (or care) who you are is really hard work. You have to be patient. You can’t give up easily when you start to discouraged. And most of all, you have to be ready to work.

Below is a simplified map of a 12-week publicity timeline for an album or EP release based on how we carry out our campaigns at my firm, Green Light Go Publicity.

The One Simple Rule You Need to Follow to Maintain Media Relationships Between Releases

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Are you frustrated because all the music bloggers who loved your last record seem to care less about the new one you’re releasing? After repeated attempts to contact the writer, you can’t seem to get a response no matter how hard you try.

Here’s the cold, hard truth: Your band is not the center of the journalist’s universe. Writers are often battling fast-paced deadlines, an overflow of submissions in their inboxes, and, more often than not, a full-time job with deadlines and demands of its own.

Popping in only when you're releasing an album and need coverage is the equivalent of only calling a friend when you need a favor. If that’s your MO, you’re failing to build a relationship based on a solid foundation. If you're fair weather in your approach, the best you can expect is the same in return.