Expert Music Career Advice For DIY Musicians
4 Times You Shouldn't Take the Gig
The Number One Mistake Bands Make Right After Booking a Gig
The Ultimate EQ Cheat Sheet for Every Common Instrument
15 Reality Checks Young Artists Need to Hear

Creating Small Goals for Maximum Success in 2017

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Are you looking towards the end of 2016 and wondering why you didn’t achieve more? Why didn’t your band get signed to a label? Why didn’t you get added to a major music festival? Why didn’t more fans support your music?

When you look at goals from a large-scale point of view and evaluate how you did on your quest to achieve them, it’s easy to get discouraged. It’s easy to say, “What’s the point anyway?” Big-picture goals are fantastic and it’s important to dream big, but sometimes you need to take a step back to look at ways to create forward momentum.

7 Uncommon Tips to Lessen Your Musical Struggles

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Elizabeth Gilbert’s newest book, Big Magic, is a tough-love manifesto for the struggling artist. If you find yourself in that struggling artist category, and let’s face it, you’re probably in that majority, then I urge you to read on.

5 Questions to Ask Before Running Your Own Music PR Campaign

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If you’ve ever tried to run your own music PR campaign, you know how grueling and downright discouraging it can be. But there are a few questions you can ask yourself to determine if you really want to invest your time into what can be a challenging, but rewarding, experience.

4 Steps to Take When Music Bloggers Don't Respond

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As a band, you may think it’s a lost cause to pitch blogs directly. Maybe you’ve tried in the past only to receive a zero response rate. Or maybe you think, "What’s the point?" because they won’t want to hear from you anyway.

Yes, a publicist who has relationships can help gain interest with media outlets, but it doesn’t mean it’s impossible to do it on your own. Even with relationships, as a seasoned publicist, I sometimes have to go back five or six times before I receive a response.

Below are a few tips we use when building a new relationship when all else fails.

Musicians: Here's a Cheat Sheet to Target the Right Contact at a Media Outlet

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If you're working on your music publicity campaign for the first time, it can be unbelievably confusing to determine who to contact for what. Maybe you want someone who will premiere your next single. You look at the "contact us" page on the blog’s website and see a long list of people. Your first instinct may be to contact everyone until you receive a response. Not so fast. Not only will that aggravate the people you contact, it will also waste your time and potential opportunities in the future with that blog.

Here’s a quick and easy cheat sheet of who you should email when faced with a long list of contacts and general confusion of where to start.