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How to Find a Music Publicist You Can Trust

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You’ve decided you need a music publicist you can trust to help you promote your next album release. You’re nervous. There are stories you’ve heard from bands who hired a publicist who took their money and disappeared, or maybe the publicist stuck around but made huge promises they simply couldn’t deliver.

The result? Thousands of dollars down the drain.

I’m not telling you this to scare you, but to prepare you to hire a publicist you can trust so it doesn’t happen to you. There’s always some sort of inherent risk in hiring a music publicist, but there are also some things you can do to increase the chances of hiring the right publicist for your band’s needs — and one you ultimately trust.

Are You Assaulting Your Fans on Social Media? (Part One)

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It goes without saying: You shouldn’t assault your fans either physically or sexually, but there’s a more subtle way you may be assaulting your fans every single day, and you’re most likely not even aware you’re doing it.

4 Tools to Achieve Your 2018 Music Goals

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We’re approaching the end of the year, so now it’s time to start setting your band goals for 2018! Do you want to play at least one major music festival? Complete your album? Receive a minimum of five great reviews on your single?

Identifying and setting your goals is just the first step in achieving them. In past articles I’ve discussed: how to create SMART goals, how to start small to create massive results, and how to get back on track when it feels like a fail.

To greatly increase your chances of success, you should also assemble an arsenal of tools to help you get there. Below are just a few tried-and-true methods I use to achieve my goals. In most cases, I use the different tools in tandem with each other to generate the highest success rates.

Here's the Best Time to Release Your Album in 2018

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Over the past few years, I’ve put together a month-by-month guide with the best time to release your album. It’s patently simple: which months would maximize your release and which would destroy it?

This year, I’m taking it a up a notch and giving you additional ideas of how you can maximize your release in a specific month or how to schedule based on your album’s specific subject matter or genre. There is one rule that stays the same: start planning your album release and reach out to media three months in advance. You should also release your album on Friday, which is the official release day of the week that was set by the industry in 2015.

4 Essential Things to Consider When Hiring a Music Promotion Company

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If you’re ready to hire a music promotion company to secure coverage for your upcoming single, EP, or album release, how do you find a publicist who will give you the best bang for your buck? How do you avoid getting ripped off or throwing money down the drain because the company wasn’t the right fit for your band?

Here are four aspects to help you hone in on the right music PR firm for you.