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3 Smart Ways to Get More Traffic and Higher Google Rankings for Your Band

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One of the most important aspects of getting your website to rank well in search engines like Google is to get links from other websites to your own. If Google sees that others around the internet are talking about you, it will trust your website more, and you’ll rank above other websites that are less trustworthy or valuable than yours.

Links don’t just help with search engine rankings, though.  If you’re able to score links on popular web pages, you can generate a large amount of referral traffic that can result in more mailing list subscribers or increased music and merchandise sales. When it comes to promoting your music online, free website traffic is extremely valuable.

8 Tips for Live Streaming as a Musician

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For musicians, the act of getting up onstage and putting on a performance for a live audience is a routine part of the job description. It’s what you love doing and why you’ve practiced for all those hours. For some, it's even become second nature.

But now there’s a new type of performance that fans have come to expect and it’s very different from what artists are used to. It’s called live streaming, it’s the future of fan engagement, and it requires a whole new set of performance skills.

Back to the Future... of Music: 4 Predictions About Today's Music Industry That Were Eerily Spot On

Roads? Where we're going we don't need roads. (Image via Wikimedia Commons / CC BY 2.0

The future of the music industry and the way we consume music has been a hot topic for the last several years. The introduction of streaming services, the lack of transparency in royalty payments, and the concerns of piracy have plagued the minds of artists in recent years. We often wonder how musicians will survive in this "freemium" industry, and it creates a dim look at the future of music.

Predictions of what the world may look like in 10, 20, even 30 years bring out the curiosity in everyone. We've been formulating ideas of the possibilities since The Jetsons and more recently in Back to the Future. While we don't have flying cars yet, some past predictions have been pretty spot on. 

Much like we're doing today, musicians of the past were curious to know what music was going to sound, look, and act like in the future (which happens to be today's modern culture). Icons of different eras and genres have been calling the future cards for decades now, and their forecasts are eerily correct.

So hop in the DeLorean and let's go back to the past (to see the future).

Why Album Art Is Absolutely Crucial for Success in 2016

Photo by Tiago Nicastro via Flickr / CC BY 2.0

This article originally appeared on Landr.

 

Seeing will always be part of hearing.

I remember hanging records on my wall when I was a kid. The art on the covers created a magic little world. It painted a picture to go with every bar of music. Albums were sacred objects that I cherished.

But fast forward to now, when everything is streamed online. And album art is often reduced to a small digital square no larger than a golf ball. Hardly big enough to create a world…

But that doesn’t mean that album art is any less important. In fact, it’s more important than ever when it comes to music promotion. Album art still creates, just in different ways. It might not work the same way it did 20 years ago, but it’s still a powerful form of representation that every musician should be considering. For many reasons…

Is This the End of Freemium for Spotify?

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This article originally appeared on musicindustryblog.wordpress.com.

 

"Leaked" Spotify numbers emerged recently indicating that the streaming service has just hit 37 million subscribers, which puts more clear water between it and second-placed Apple Music, despite the latter’s recent growth. It also means that Spotify is now nearly 10 times bigger than Tidal and probably Deezer (which hasn’t reported numbers since its France Telecom bundle partnership ended). It's beginning to look suspiciously like a two-horse race.

But there's a more important story here: Spotify’s accelerated growth in Q2 2016 was driven by widespread use of its $0.99-for-three-months promotional offer. Which itself comes on the back of similar offers having supercharged Spotify’s subscriber growth for the last 18 months or so. In short, $9.99 needs to stop being $9.99 in order to appeal to consumers. Which is another way of saying that $9.99 just isn’t a mainstream price point.