Managing an online presence doesn't come easily to everyone. As a DIY musician, though, you don't have much choice in the matter. Keeping your pages active and updated is hugely important to the maintenance and growth of your fanbase, as well as key in getting press and booking gigs. That said, you don't have to use every single platform out there.
I have a confession to make: I have a bit of app FOMO. I am constantly worrying that I’ve missed out on the app that's bound to make my life easier, my business run smoother, and my life become more organized. But there are so many options out there that the trouble is it can become almost paralyzing trying to figure out which ones make the most sense for you and your path.
There are hundreds of brilliant apps, but I’ve narrowed it down to five that I feel are universally beneficial whether you’re a musician, an entrepreneur, or just someone who really needs a kick in the butt with organization. Check them out below.
One of the most important aspects of getting your website to rank well in search engines like Google is to get links from other websites to your own. If Google sees that others around the internet are talking about you, it will trust your website more, and you’ll rank above other websites that are less trustworthy or valuable than yours.
Links don’t just help with search engine rankings, though. If you’re able to score links on popular web pages, you can generate a large amount of referral traffic that can result in more mailing list subscribers or increased music and merchandise sales. When it comes to promoting your music online, free website traffic is extremely valuable.