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When it comes to social media networks, Facebook set the standard for success when it rose to worldwide prominence in the mid-2000s. And once Facebook became the go-to spot for the youth and evolved as a potential destination point for artists, fan pages for musicians began to pop up, and the rest is history. From indie to mainstream, artists of all scale have pages set up on Facebook – and for good reason. Despite the fact that the older generation has taken some of the "coolness" out of the network, the amount of overall activity on Facebook is undeniably substantial, and opportunities for engagement are almost always worth pursuing.
However, there are some indie artists who choose to hone in solely on Facebook when putting together their music marketing plans. Regardless of the success you may have seen thus far in marketing your music on Facebook, it has several limitations you should know about. Here are four reasons why Facebook stats can be misleading and, ultimately, overrated.