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Facebook Tips, Tricks, and Best Practices: 2016 Edition

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This article originally appeared on The Daily Rind.

 

New year, new updates! Let’s face it, Facebook is changing constantly. Even since the Daily Rind's last best practice blog post in 2013, you'll notice a world of difference.

Being the largest social network on the web, it's impossible to ignore Facebook in your marketing strategy. You must either adapt to the changes or your flame quickly dies out. We're here to help make sure you're not forgotten!

Facebook Is Cracking Down on Event Invites – Here Are 4 Ways to Maximize Your Reach

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Considering how heavily we rely on Facebook to promote shows, it's crucial we stay up to date on the platform's event policies so we can beef up the reach of our events as best we can.

The latest update on Facebook's event invite policy states that users can only invite up to 500 people each, but if "a large number of invites" aren't responded to on a regular basis, you'll be limited to even fewer for "a short period of time." People who organize a lot of shows – ahem, me – may find themselves with a cap as low as 50, a frustrating hindrance on the ability to promote an event without paying for it.

Marketing Your Music on Facebook: 4 Reasons Why the Numbers Can Be Misleading and Overrated

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When it comes to social media networks, Facebook set the standard for success when it rose to worldwide prominence in the mid-2000s. And once Facebook became the go-to spot for the youth and evolved as a potential destination point for artists, fan pages for musicians began to pop up, and the rest is history. From indie to mainstream, artists of all scale have pages set up on Facebook – and for good reason. Despite the fact that the older generation has taken some of the "coolness" out of the network, the amount of overall activity on Facebook is undeniably substantial, and opportunities for engagement are almost always worth pursuing.

However, there are some indie artists who choose to hone in solely on Facebook when putting together their music marketing plans. Regardless of the success you may have seen thus far in marketing your music on Facebook, it has several limitations you should know about. Here are four reasons why Facebook stats can be misleading and, ultimately, overrated.

The 4 Most Common Mistakes Bands Make With Facebook

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Pretty much anyone who calls themselves a musician uses Facebook in some form or another to promote their music. But the question is, do they really feel like they're making the most of the platform? For most, the answer is a resounding "no." The truth is, while Facebook is one of the most used social media platforms, it's also one of the least understood, especially from an artist's perspective, so let's go through some of the biggest mistakes and how to fix them.

How to Use Facebook Video to Promote Your Music

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This article by The Daily Rind originally appeared on VideoInk.

 

2015 is the year Facebook video will reach parity with YouTube's feature set and audience. The introduction of auto-playing video, changes to the platform's algorithm to favor video, and Facebook's strong investments in their mobile offerings are all coming together to create a powerful marketing platform.

The Orchard has been working with Facebook's video offering for almost two years. Here are five things we've learned in that time to help artists use Facebook video to the fullest.