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5 Ways to Use Timeliness to Get Press Coverage for Your Music

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Timeliness is the most impactful coverage factor for your band. The "new" in news emphasizes right away how important it is to have something fresh to catch a journalist's eye. If you have nothing new to promote, then chances are blogs aren't jumping on board to cover you.

Try these five newsworthy ideas to spark media interest and earn coverage for your music.

7 Things You Need to Send Along With Your Band's Press Photo

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Everybody knows that having great images in every article about your band is good for your career. Plenty has already been said about what makes for a compelling live shot or a particularly stunning portrait, but not many people talk about the information that people need before they publish a photograph. There’s a lot more than just the artist’s moniker that goes into a caption.

Trust me, as someone who's written about musicians for a while now, it's extremely annoying to be ready to post a story or send off to an editor, only to realize that some detail was left out by a band’s manager or publicist. Please include all of this information along with any photo you and your team send for publications to use, as these details will make everyone's life and job much easier from the start.

5 of the Worst Ways to Get a Music Journalist's Attention

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Getting the attention of music journalists is a struggle for almost everybody in the industry, no matter how popular the artist. There are only so many outlets and so many writers, and there are hundreds of thousands of people trying to get them to listen to their latest creations.

It’s tough, but to those thinking they should do whatever it takes to grab even just a fraction of someone’s attention: think again. There are bad ideas and terrible ways to reach out to writers, and while you may think they’ll give you an advantage, they probably won’t, and they may hurt your chances instead.

Here Are 5 Way More Interesting Things You Can Pitch to Music Blogs

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If you’re disappointed that you aren’t getting a lot of attention from blogs, magazines, and other outlets despite your pitching efforts, think about what you're trying to get. Keep in mind that these places are pitched every day with thousands of people begging for interviews, reviews, and general features.

It’s fine to ask for these, but it’s difficult to stand out. Writers and editors only have so much time, and when everyone is requesting the same things (or worse, nothing in particular, just “coverage”), it all blends together.

Why not try telling these publications that you’re willing to go out of your way to try something totally different? The effort will be appreciated, as will the options you put out there. Here are a few alternative ideas that might make you much more interesting to the outlets you’ve been reaching out to.

4 Steps to Take When Music Bloggers Don't Respond

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As a band, you may think it’s a lost cause to pitch blogs directly. Maybe you’ve tried in the past only to receive a zero response rate. Or maybe you think, "What’s the point?" because they won’t want to hear from you anyway.

Yes, a publicist who has relationships can help gain interest with media outlets, but it doesn’t mean it’s impossible to do it on your own. Even with relationships, as a seasoned publicist, I sometimes have to go back five or six times before I receive a response.

Below are a few tips we use when building a new relationship when all else fails.