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Musicians: How to Be Realistic With Your Crowdfunding Campaign So It's Successful

Photo by Nikola Spasenoski via Shutterstock

Crowdfunding can be a great way to make some extra money for your upcoming musical endeavor, and while we have all heard the fairy tales about those campaigns that collected millions, you should keep your wits about you and your head on straight as you venture into this relatively new territory.

As you write out your page and think through every step of the process, consider if you’re being realistic. Are you asking too much, or not giving yourself enough time? These are tough questions, but they must be asked, and they certainly need to be answered honestly. If you’re going to kid yourself in the beginning, you’re going to screw yourself in the end.

How to Avoid 4 Common Crowdfunding Campaign Mistakes

This... this is a mistake. (Image via Shutterstock)

Some say that crowdfunding is the way of the future, while others see it as nothing more than a trend. It’s not clear which one of these is true (if it’s not both of them), but what can be seen is that if you need some cash for a tour, a new album, or anything else related to your career, you might want to look into starting up a campaign, as it can be a useful way to get together the few bucks you’re missing.

If you’re going to jump into the world of crowdfunding, you need to spend some time (and perhaps some cash, as counterintuitive as that may sound) to do it right. If you don’t expend the effort and you flub this, people will remember, and you won’t get the funds you're looking for.

Throughout your upcoming crowdfunding campaign, there are certain places where many artists seem to make some mistakes that cost them dearly. Read on to learn from their missteps!

3 Secrets of Meeting Your Crowdfunding Goal (From a DIY Band That's Actually Succeeded)

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So many bands rely on crowdfunding campaigns these days. It really does attest to the diehard, dedicated nature of a fanbase when people donate money in order to help a band create new music. While you might wonder why a band would have the audacity to ask fans to help fund a release, fans already do that when they purchase the finished product, buy tickets to a show, or purchase merch; this method is just more direct.

4 Niche Crowdfunding Sites That Might Work Better for Your Band Than Kickstarter

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Crowdfunding has become one of the best ways for independent musicians (and even those with record deals) to get the money they need to make their living. Creating an album or going on tour can be expensive, and it's tough enough to sell music, so many acts have turned to asking their biggest fans for a little extra help, and more often than not, they heed the call.

As the crowdfunding industry grows, more and more options for fundraising are popping up, and it's tough to choose the best site for you and your band. So, which one is right for you? Do you want to take your chances with the masses on Kickstarter, or perhaps one of these three options is your best bet? Where are you based? Where are you touring? What genre do you play? All of these are important factors, especially on some of the more niche fundraising sites. If you don't think you want to be a part of the bigger platforms, here are a few smaller options that might be a better fit.

How to Run a Successful Crowdfunding Campaign (According to People Who've Done It)

Curious Quail's Kickstarter campaign garnered 187 backers and $10,050.

Here's the truth: A lot of you are going to attempt to use Kickstarter, Indiegogo, or PledgeMusic to fund your next major project, and for some of you, it's going to be a roaring success. You're going to feel really, really good about yourself and what you're doing, and your supporters are going to be intrinsically involved in the process, making the whole thing that much cooler.

But then some of you – most of you – are going to hit a brick wall. You're going to spend hours upon hours promoting your campaign, personally messaging your dedicated followers and friends, begging people for money in the best possible way. You'll pour so much time and devotion into it only to not meet your goal and likely feel dejected and discouraged. And frankly, that's just not fair. Not with all the love you've poured into it.

So I'd like to skip the second scenario and zip straight to the first: meeting your goal, bonding with fans, and putting out a killer product that you can be proud of. I spoke to several artists and industry professionals to find out their most trusted go-to tactics to ensure a successful finish to your crowdfunding campaign.