Image via hipindetroit.com
A version of this article originally appeared on the Green Light Go blog.
Whether leaves are growing on or falling from trees, it's a good idea to look at the full year when you're planning to release an album. Why? Because working a minimum of three months in advance is a must to meet media deadlines and help build awareness of the artist in advance of the release.
One thing I never, ever, ever want to do for an emerging artist is schedule their album release in October. That is where an emerging indie band gets eaten alive, overlooked, and pushed aside for the established bands who will always take precedence. I’ve seen great records die simply because there was so much competition. Pitchfork even passed on a premiere for an established band last October simply because they didn't have time. Come November, the tide turned and they were two thumbs up for giving us coverage.
So how do you determine the best time to release your music? Here's my cheat sheet for emerging bands.